The Hoard family opens its second Grumpy’s location in Fleming Island after raising more than $13,000 for local organizations.
- Grumpy's Restaurant opens sixth location in Fleming Island.
- Family franchise raised over $13,000 for charity before opening.
- Restaurant features classic arcade games and phased service rollout.
Grumpy’s Restaurant has opened its sixth location in Fleming Island, Florida, marking another milestone for the Hoard family, the brand’s first franchisees. Peggy Hoard, Dell Hoard Sr., and Dell Hoard Jr. began operating their first Grumpy’s restaurant in Middleburg in 2020. Their latest location extends the family’s presence in Clay County while bringing the breakfast, brunch, and lunch concept to a larger site designed to accommodate more guests.
The opening was preceded by fundraising events that generated $13,031.54 for the First Coast YMCA and the Fleming Island High School football program. The effort allowed the family to support local organizations before the restaurant began regular service. Grumpy’s President and CEO Daniel DeLeon also has personal ties to Fleming Island, adding a local connection to the brand’s expansion into the community.
Located at 1803 East West Parkway, the new restaurant features a game room with classic arcade machines that guests can play for free, along with complimentary coffee and water while they wait. The site offers another way for the brand to position itself as a gathering place for families, while its larger footprint allows it to accommodate groups and different dining occasions. The restaurant serves breakfast, brunch, and lunch daily.
Rather than introducing every planned service at once, the team is rolling out additional offerings in phases. Plans include an expanded beverage program featuring beer, wine, champagne, and house-made sangria, along with specialty coffee, catering, third-party delivery, call-ahead seating, and a private dining room. The staged approach gives staff time to establish routines and refine service before introducing more operational demands.
For franchise businesses adding locations or expanding their offerings, clear procedures and accessible training materials can help teams maintain consistency. The Knowledge Base feature available through Gorilla Dash can help organize operating guidance and reference materials for staff and franchisees. Grumpy’s Fleming Island opening illustrates how franchise growth can combine a broader business footprint with local community involvement, while careful implementation of new services can help support the customer experience as operations evolve.
Key Facts:
| New Location | Grumpy’s Restaurant opened its sixth location in Fleming Island, Florida. |
|---|---|
| Charity Contributions | Two soft-opening events raised $13,031.54 for First Coast YMCA and Fleming Island High School Football Program. |
| Franchise Owners | The Hoard family, the first franchisees of Grumpy's, own the new location and a previous one in Middleburg. |
| Community Engagement | CEO Daniel DeLeon is a long-time local, expressing pride in bringing Grumpy's to his hometown. |
| Entertainment Features | The restaurant includes a game room with classic arcade games available for free to guests. |
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