School of Rock—the global music education powerhouse—has struck a chord in Uruguay with the opening of its first location in Montevideo. Nestled in the lively Pocitos neighborhood, this new musical hub invites aspiring rock stars of all ages and skill levels to unleash their inner Mick Jagger or Joan Jett.
Designed by acclaimed architect Enrique González Barrenechea, the facility features five rehearsal rooms, nine individual lesson spaces, and inviting communal areas that pulse with creativity and collaboration. The cutting-edge layout blends architectural sophistication with the raw energy of rock 'n' roll, creating an inspiring space in the heart of Latin America.
At the helm of this expansion is Matías Puga H., the dynamic Master Franchisee for Latin America and the UK. With a vision spanning multiple countries—including Argentina, Uruguay, Bolivia, and Ecuador—Puga has played a pivotal role in launching over 15 School of Rock locations across the region, establishing himself as a driving force in music education.
This exciting launch follows other milestones for the brand, including the celebration of its 400th global location and continued international growth with recent franchise agreements in Europe. The arrival of School of Rock in Uruguay reflects the brand’s deep commitment to making music education accessible and exhilarating across borders.
Central to the school’s appeal is its performance-based approach, offering a wide range of programs that develop both technical skill and stage confidence. Whether you're a seasoned guitarist or a first-time drummer, this is a place where passion meets purpose—and every student gets the chance to shine.
With Montevideo now on the map, one thing is certain: Uruguay is ready to rock like never before. So plug in, crank it up, and let the rhythm take over—because at School of Rock, every note is a step toward greatness.
