With strategic innovations in AI and eCommerce, Proforma secures a top-five position among leading promotional product distributors
- Proforma ranks No. 4 on the ASI Counselor Top 40 Distributor list for 2025
- Achievement reflects the company's focus on growth and innovation
- Doug Kordel emphasizes the drive of their Distributor Owners and Partners
Proforma has officially secured the No. 4 position on the 2025 ASI Counselor Top 40 Distributor list, an annual ranking that recognizes the leading distributors in the print and promotional products industry based on prior-year revenue. The announcement was made during a high-profile awards ceremony at McCormick Place in Chicago as part of the ASI trade show, a key gathering for industry professionals.
This recognition marks a significant milestone for Proforma, affirming its sustained growth and industry relevance. According to President and Chief Legal Officer Doug Kordel, the achievement is a direct result of the dedication and collaboration among its Distributor Owners, Supplier Partners, and internal Support Team. "Being ranked within the top five speaks volumes about our unstoppable passion and grit," Kordel said, emphasizing the collective effort behind the company’s continued success.
At the core of Proforma’s rise is a robust commitment to technological advancement. Michelle Dalton, Senior Vice President of Owner and Supplier Success, credits the company’s strategic investment in proprietary eCommerce platforms and AI-driven solutions as key growth drivers. These technologies have enabled Proforma to streamline operations, empower distributor success, and optimize performance in an increasingly competitive market.
In a sector that continues to evolve rapidly, Proforma’s adaptability has allowed it to maintain a leading position. From print-on-demand services to custom promotional products, the company’s comprehensive solutions meet the diverse needs of modern businesses. With its focus on innovation, support, and scalability, Proforma remains a powerful force within the industry, ready to meet future challenges with confidence.
Key Facts:
| ASI Counselor Top 40 Distributor List | A ranked list showcasing the leading distributors in the North American print and promo industry based on revenue. |
|---|---|
| Proforma's Rank for 2025 | Proforma secured the No. 4 position in the annual ASI Counselor rankings, highlighting significant revenue growth. |
| Revenue Basis | The rankings are determined by the companies' revenue from the previous year, in this case, 2024. |
| Location of Announcement | The ranking was announced at the ASI Chicago trade show, a major event for the industry. |
| Mission Statement | Proforma's mission focuses on empowering Distributor Owner success through innovation and support resources. |
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