The luxury medspa brand has opened its first Central Florida studio after reporting double-digit revenue growth at its two South Florida locations, with more markets in its sights.
- Alexis Lauren opens first Central Florida location in Winter Park.
- Revenue growth reported at 26.5% in Coral Gables, 28.2% in Bay Harbor Islands.
- Plans for expansion across Florida's key markets.
Alexis Lauren is taking its luxury medspa concept beyond South Florida. The brand opened its first Orlando-area studio in Winter Park on October 19, marking its entry into Central Florida and extending a business model built around personalized aesthetic treatments and elevated hospitality. Founded in 2022, the Miami-based company is now looking to bring its membership-driven approach to additional communities across the state.
The expansion follows strong revenue growth reported at the brand’s two existing corporate locations during the first half of 2026. According to company figures, revenue increased 26.5% at its Coral Gables studio and 28.2% at its Bay Harbor Islands location. The company also reported a 64.9% increase in online reviews. These figures are company-reported, rather than independently verified, but they form part of the performance record Alexis Lauren is presenting as it seeks to expand.
Founder and CEO Alexis Renda said the brand was built around making luxury feel straightforward and personal, with clients receiving guidance tailored to their needs. Its model combines medical-grade aesthetic treatments with a hospitality-focused experience and a membership offering designed to encourage ongoing relationships. The Winter Park studio allows the company to bring that approach to a new market beyond its original South Florida base.
For a growing franchise network, comparing results across locations can help leadership understand which markets are gaining traction and where operations may need attention. Gorilla Dash includes a Benchmarking feature that can help franchise teams compare location performance, identify differences in results and monitor changes over time. Such comparisons can provide useful context as brands assess expansion opportunities and work to maintain consistent standards across their locations.
Alexis Lauren is targeting 11 additional Florida markets for future development: West Palm Beach, Boca Raton, Aventura, Wellington, Naples, Fort Lauderdale, Tampa, Sarasota, St. Petersburg, Jacksonville and Ponte Vedra. Jen Allers, the company’s Director of Franchise Development, said the results reported so far this year reflect demand for a more elevated medspa experience and that the brand intends to continue expanding within Florida. The company is seeking partners aligned with its approach as it develops its footprint.
The next phase will test whether Alexis Lauren can reproduce the performance of its two established locations in new communities. The reported revenue gains offer an encouraging starting point, but expansion will also depend on local demand, franchisee execution and the brand’s ability to deliver a consistent client experience across markets. Winter Park is its first move into Central Florida, with the wider Florida pipeline setting the direction for its next stage of growth.
Key Facts:
| New Location | Opened first Central Florida location in Winter Park on October 19th, extending presence beyond Coral Gables and Bay Harbor Islands. |
|---|---|
| Revenue Growth | Report of 26.5% growth in Coral Gables and 28.2% in Bay Harbor Islands in the first half of 2026. |
| Service Expansion | Expanded offerings include new categories like lasers and laser hair removal. |
| Positive Online Reviews | 64.9% increase in online reviews for Alexis Lauren, indicating greater brand recognition and customer loyalty. |
| Florida Expansion Plan | Aimed at opening new outlets in West Palm Beach, Boca Raton, Aventura, Wellington, and more. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.