Closets by Design has selected lifelong Knoxville residents Wes and Christy Hancock to lead a new Tennessee territory, giving the custom storage franchise a locally rooted leadership team as it expands in the Southeast. The appointment places the Knoxville couple at the center of the company’s latest regional growth initiative in the home-organization market.
Wes Hancock brings more than 25 years of experience in manufacturing and human resources across industries that include automotive and food production. Christy Hancock has spent her career in healthcare, specializing in oncology nursing. Together, they said they intend to combine operational expertise with a strong connection to the Knoxville community as they build the new territory.
The Hancocks said their decision to join Closets by Design was influenced by personal experience. After using the company’s storage solutions while building their own home, they saw an opportunity to bring similar customized organization systems to homeowners throughout the Knoxville area. Their goal is to offer functional storage designs tailored to individual household needs rather than standardized products.
Closets by Design’s expansion comes as demand for home-organization services continues to grow across many U.S. markets. Industry observers have noted increasing consumer interest in customized living spaces, particularly in regions experiencing residential growth and renovation activity. Knoxville has been one of the Tennessee markets attracting sustained housing and home-improvement investment.
As franchise territories expand, access to consistent operational guidance can become increasingly important. Platforms such as Gorilla Dash can help franchise operators centralize Knowledge Base resources and support customer relationship management through CRM Integrations, giving local ownership teams better visibility into customer interactions and operational processes as they scale.
For the Hancocks, the new territory represents both a business opportunity and a long-term local investment. Their appointment reflects a broader franchising trend in which established community members are increasingly choosing entrepreneurship as a way to build regional businesses while maintaining strong local ties.
