JAX Tyres & Auto has renewed its partnership with Supercars champion David Reynolds and Team 18 for the 2026 Repco Supercars Championship, reaffirming a relationship that has grown steadily over the past eight years. The collaboration reflects the Australian automotive franchise’s continued investment in high performance motorsport as a platform for brand visibility and customer connection. The newly unveiled Chevrolet Camaro, prominently featuring JAX branding, signals the start of another competitive season built on shared standards of precision and discipline.
For JAX, the sponsorship is about more than logo placement. Chief Executive Officer Steve Grossrieder described the alliance as a natural fit, rooted in common values of teamwork, consistency, and technical excellence. He noted that the intensity and preparation required in elite racing mirror the company’s commitment to delivering dependable service and its Peace of Mind Driving Promise to customers nationwide.
The partnership also carries a strong community dimension. Through the Pink Helmet program, introduced during Breast Cancer Awareness Month, Reynolds wears a specially designed helmet that is later auctioned, with proceeds directed to the National Breast Cancer Foundation. The initiative has become a meaningful extension of the sponsorship, blending competitive spirit with charitable impact and reinforcing the company’s broader social responsibility efforts.
Team 18 owner Charlie Schwerkolt emphasized that success in motorsport depends on attention to detail and cohesive teamwork, qualities he believes align closely with JAX Tyres & Auto’s operating philosophy. With Reynolds preparing to compete in the 2026 season opener at Sydney Motorsport Park, both the team and its long standing partner enter the championship with measured confidence. The renewed sponsorship underscores how franchise brands can leverage sport not only to elevate market presence, but also to strengthen community engagement and brand authenticity.
