The Pittsburgh-born brand brings back its holiday FudgeShake on November 9 for $10.95 at select locations
- MilkShake Factory reintroduces Peppermint Brownie FudgeShake on November 9, 2026.
- The seasonal shake blends peppermint, brownies, and fudge, priced at $10.95.
- Founded in 1914, MilkShake Factory has a rich chocolate-making heritage.
MilkShake Factory will bring back its Peppermint Brownie FudgeShake on November 9, marking the start of its holiday menu. The shake blends peppermint with oven-baked brownies and warm fudge, and it will be priced at $10.95 at select locations. For many guests, its return has become one of the markers that the season has arrived.
Dana Edwards Manatos, the company’s founder and CEO, tied the flavor to the time of year. “Some flavors just taste like the holidays, and the combination of peppermint and chocolate is one of them,” she said. The pairing is a familiar one, but the brand’s version leans on brownies and fudge rather than peppermint alone, which gives the shake a heavier, dessert-style profile.
The shake comes from a business with deep local roots. MilkShake Factory traces its history to 1914 in Pittsburgh, when the founder’s great-grandparents opened a family-owned soda fountain and chocolate store after immigrating from Greece. Today the brand serves handspun milkshakes, housemade sundaes, dairy-free options, and its signature chocolates, and it began franchising in 2023.
A limited-time launch asks franchise networks to move together. Start dates, pricing, and participating locations all need to line up so guests find the same item in every shop. Gorilla Dash comes with a Competitions and Promotions feature designed to help franchisors schedule seasonal offers and share the details with each location in one place, which can reduce the confusion that comes with a staggered rollout.
For MilkShake Factory, the return of a proven seasonal item is a measured way to draw guests in during the busiest stretch of the year. Whether the shake keeps its place as a holiday ritual will depend, as it has in past seasons, on how many guests decide it belongs in theirs.
Key Facts:
| Seasonal Product Launch | The Peppermint Brownie FudgeShake is available from November 9, 2026, marking its return as a holiday favorite. |
|---|---|
| Price | The shake is priced at $10.95, offering a blend of peppermint, brownies, and fudge. |
| Business Heritage | MilkShake Factory started in 1914 as a family-owned soda fountain and chocolate shop in Pittsburgh. |
| Seasonal Tradition | The shake is part of a holiday tradition, anticipated by customers each year. |
| Availability | The shake will be available at participating locations while supplies last. |
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