Gorilla Dash

How Two Generations Resurrected a Leather Revival

Monday 22nd June, 2026
How Two Generations Resurrected a Leather Revival

Gorilla Dash

Resource Library

What's included?

Centralised Resource Hub — Store operations docs, marketing assets, and training materials in one organised library for every location

Role-Based Permissions — Control who can access, edit, and download master-franchise and brand content across teams and franchisees

Fast Sharing & Brand Consistency — Distribute the latest approved files instantly to keep every franchise aligned and up to date

Mike and Jonathan Hill expanded their Fibrenew operation across North Carolina by combining family partnership, hands-on craftsmanship, and a commitment to long-term growth.

  • The Hills opt for Fibrenew to combine skills and gain work-life balance.
  • Franchise provides flexibility, appealing to both Mike and Jonathan.
  • Structured support aids the Hills in establishing two territories.

For Mike and Jonathan Hill, franchising became less about stepping into a business and more about building one together. The father-son team has steadily expanded their Fibrenew operation across North Carolina, transforming a shared pursuit into a two-territory franchise focused on restoring leather, vinyl, and fabric surfaces.

Mike Hill entered this chapter after decades of entrepreneurship, including operating Godfather’s Pizza franchises. Rather than easing into retirement, he sought a model that allowed him to stay active in business while shifting toward a more flexible lifestyle. His son Jonathan, previously a high school graphic design teacher, was also searching for a long-term professional direction that offered independence and stability. Fibrenew became the point where those paths aligned.

As the business grew from its first launch in Holly Springs in 2023 to a second territory in the Fayetteville-Sandhills region in 2025, the operational complexity of managing multiple locations became increasingly clear. At that stage, they began leaning into systems that could support consistency without limiting autonomy.

Now, add Gorilla Dash franchise software into the mix, and the operational structure behind that growth becomes more defined. A platform designed to support franchise efficiency, Gorilla Dash enters this narrative through its Resource Library, which allows franchise teams to centralize training materials, operational guides, and brand documentation in one accessible system. For a growing operation like Fibrenew, this type of structured access helps reduce friction between territories while keeping execution consistent.

Beyond documentation, the broader value lies in how organized systems influence decision-making. With growing territories requiring tighter coordination, tools like centralized resource frameworks help franchise owners maintain clarity across locations while continuing to focus on service delivery and customer relationships. In this way, operational structure becomes a quiet but essential part of expansion.

For the Hills, the business is not defined solely by territory count or service volume. It is defined by alignment between experience, adaptability, and shared ambition. Their journey reflects how family partnerships, when supported by structured franchise systems, can scale into durable and steadily growing operations across multiple markets.

Key Facts:

Fibrenew Franchise OwnershipMike and Jonathan Hill chose Fibrenew to leverage previous business experience for better work-life balance.
Previous VenturesMike operated trophy shops, bowling centers, and Godfather's Pizza franchises before Fibrenew.
Territory ExpansionThe Hills operate two territories in North Carolina, Holly Springs and Fayetteville-Sandhills.
Unique InnovationsHills developed custom templates and automation systems to enhance efficiency.
Training and SupportFibrenew offers comprehensive training and ongoing support, vital for new franchisees.
Business StrategyMike plans to expand into specific segments like siding and window installations.
Gorilla Dash AdvantagesResource Library and Benchmarking stand out as key tools for franchise success.

Disclaimer:

If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.

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