Pokeworks Expands to Greater Boston with Multi-Unit Franchise Deal
- Pokeworks, a popular Hawaiian poke chain, is expanding into the Greater Boston area through a new multi-unit development deal.
- Lelin Kandel, the brand's first-ever employee, has become a multi-unit franchisee, showcasing the company's commitment to internal growth and advancement.
- The expansion into Boston is a collaborative effort involving franchisees Rong Cong, Nijjwol Lamsal, and Roshan Gauchan, each bringing unique expertise in business, technology, and real estate to drive the brand's growth.
This expansion initiative is not a solo venture for Kandel, as he has joined forces with current franchisee Rong Cong, as well as entrepreneurs Nijjwol Lamsal and Roshan Gauchan. Cong, leveraging his background in business and engineering, is poised to lead the charge in developing the Boston market. Lamsal and Gauchan, with their expertise in technology and real estate, will play integral roles in driving the brand's expansion efforts.
Founded in 2015 by a group of friends with an affinity for authentic Hawaiian poke, Pokeworks has quickly gained a loyal following for its emphasis on fresh, sustainable seafood, healthy menu options, and customizable offerings. The Poke Your Way™ approach allows customers to tailor their poke orders to suit a variety of dietary preferences and modern dining habits.
Kandel's journey within the company exemplifies the potential for growth and advancement within Pokeworks. Beginning as a general manager in 2015, his promotion to multi-unit franchisee underscores the brand's commitment to nurturing and rewarding top talent.
As Pokeworks sets its sights on Greater Boston, the collaborative efforts of Kandel, Cong, Lamsal, and Gauchan are poised to introduce even more diners to the unique and satisfying flavors of Hawaiian poke while further cementing the brand's reputation for excellence in the fast-casual dining space.
Key Facts:
| Expansion Initiative | Pokeworks in the Greater Boston area with a new multi-unit development deal. |
|---|---|
| Team Members | Kandel, Rong Cong, Nijjwol Lamsal, and Roshan Gauchan leading the Boston market expansion. |
| Founded | Pokeworks in 2015 by a group of friends with a focus on authentic Hawaiian poke. |
| Brand Philosophy | Emphasis on fresh, sustainable seafood, healthy menu options, and customizable offerings. |
| Poke Your Way™ Approach | Customers can customize their poke orders to suit dietary preferences and modern dining habits. |
| Career Growth | Kandel's progression from general manager to multi-unit franchisee showcases Pokeworks' commitment to talent development. |
| Collaborative Efforts | Kandel, Cong, Lamsal, and Gauchan work together to expand Pokeworks and introduce Hawaiian poke to more diners in Greater Boston. |
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