Playa Bowls has taken a major step toward global growth by signing a master franchise agreement with Eat Up Canada Inc., setting the stage for its first international expansion. The move, announced on October 21, 2025, brings the superfruit bowl brand north of the border, where health-conscious dining continues to gain momentum. The agreement outlines plans to open more than 160 locations across Canada in the coming years, marking a pivotal chapter in Playa Bowls’ growth story.
At the helm of this expansion are George Heos and Alex Gerzon, co-founders of Eat Up Canada, who bring extensive experience in restaurant development. The duo has built an impressive track record with brands such as Firehouse Subs, KFC, and Pizza Hut, overseeing large-scale franchise operations with a focus on consistency and customer engagement. Their operational expertise and understanding of the Canadian market are expected to accelerate Playa Bowls’ entry into a region eager for better-for-you dining alternatives.
John Cappasola, CEO of Playa Bowls, said the collaboration represents an ideal alignment of vision and experience. “George and Alex are exactly the kind of operators we look to partner with; they are proven brand stewards and developers,” he noted. Cappasola emphasized that the partnership will allow Playa Bowls to introduce its vibrant, health-forward offerings to an audience that values both nutrition and flavor.
Heos shared that the growing appetite for wholesome, convenient meals makes this the perfect moment to introduce Playa Bowls to Canada. “Bringing a superfruit bowl brand into our portfolio allows us to tap into the demand for better-for-you dining,” he said. Gerzon echoed the enthusiasm, calling the brand a natural fit for the Canadian market and a welcome alternative to heavier fast-food options.
As the brand moves beyond its U.S. roots, the expansion into Canada signifies more than just geographic growth. It reflects Playa Bowls’ evolution from a coastal favorite into an international lifestyle brand that celebrates wellness, flavor, and community. With seasoned operators guiding its northern debut, Playa Bowls appears poised to make a lasting impression on Canada’s fast-casual dining scene—one colorful bowl at a time.
