Clear Pest Pros has opened a new franchise location in Cape Coral, Florida, expanding the pest control brand’s presence across Southwest Florida. The business officially began operations on August 3 and is owned by husband-and-wife team Johnny and Rebecca Resendes, both former officers in the U.S. Army Chemical Corps.
The Resendeses said they were drawn to a service-based business that would allow them to work directly with homeowners and contribute to the communities they now serve. Their territory includes Cape Coral, Fort Myers, Naples, Bonita Springs, and Punta Gorda, areas that continue to experience residential growth and strong demand for home maintenance services.
Company President James Myers said the new franchise reflects Clear Pest Pros’ focus on professionalism, customer service, and long-term pest prevention. Rather than emphasizing one-time treatments, the company is positioning the Cape Coral operation around ongoing protection and homeowner education.
The founders’ military background is expected to shape the operation’s approach to training, organization, and customer communication. Those skills, developed through years of service, are increasingly valued in franchise systems that depend on consistent execution across multiple markets.
As service franchises expand into new territories, maintaining operational alignment becomes increasingly important. Through Gorilla Dash, franchise teams can use the Resource Library feature to keep treatment protocols, onboarding guides, safety procedures, and operational materials organized and accessible across growing service territories, helping new locations scale with greater consistency.
The Cape Coral opening adds another locally owned business to Southwest Florida’s growing franchise landscape and underscores the continuing appeal of veteran-led entrepreneurship in service industries.
