Johnny and Rebecca Resendes bring military discipline and a community-first approach to Clear Pest Pros’ new Southwest Florida territory.
- Clear Pest Pros opens in Cape Coral, Florida.
- Veteran duo Johnny and Rebecca Resendes lead the franchise.
- Company focuses on community-oriented pest control services.
- BELFOR Franchise Group provides training and support.
- Clear Pest Pros emphasizes professional and customer-first pest solutions.
Clear Pest Pros has opened a new franchise location in Cape Coral, Florida, expanding the pest control brand’s presence across Southwest Florida. The business officially began operations on August 3 and is owned by husband-and-wife team Johnny and Rebecca Resendes, both former officers in the U.S. Army Chemical Corps.
The Resendeses said they were drawn to a service-based business that would allow them to work directly with homeowners and contribute to the communities they now serve. Their territory includes Cape Coral, Fort Myers, Naples, Bonita Springs, and Punta Gorda, areas that continue to experience residential growth and strong demand for home maintenance services.
Company President James Myers said the new franchise reflects Clear Pest Pros’ focus on professionalism, customer service, and long-term pest prevention. Rather than emphasizing one-time treatments, the company is positioning the Cape Coral operation around ongoing protection and homeowner education.
The founders’ military background is expected to shape the operation’s approach to training, organization, and customer communication. Those skills, developed through years of service, are increasingly valued in franchise systems that depend on consistent execution across multiple markets.
As service franchises expand into new territories, maintaining operational alignment becomes increasingly important. Through Gorilla Dash, franchise teams can use the Resource Library feature to keep treatment protocols, onboarding guides, safety procedures, and operational materials organized and accessible across growing service territories, helping new locations scale with greater consistency.
The Cape Coral opening adds another locally owned business to Southwest Florida’s growing franchise landscape and underscores the continuing appeal of veteran-led entrepreneurship in service industries.
Key Facts:
| Franchise Location | Clear Pest Pros has opened a new franchise location in Cape Coral, Florida. |
|---|---|
| Owners | The franchise is owned by Johnny and Rebecca Resendes, both combat veterans. |
| Company Mission | The mission is to provide community-oriented pest control services across several Florida locations. |
| Training and Support | BELFOR Franchise Group provides comprehensive training and business coaching to the franchise owners. |
| Pest Control Approach | Clear Pest Pros focuses on personalized solutions and preventative measures to address pest problems. |
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