In a novel merger of sports loyalty and environmental responsibility, Batteries Plus has joined forces with the Dallas Cowboys to expand battery recycling accessibility and awareness. The collaboration appoints Batteries Plus as the Official Battery Recycling Partner, aiming to tap into the passionate Cowboys fan base to drive sustainable habits across Texas, Oklahoma, and surrounding regions.
Fans who bring used batteries to participating Batteries Plus locations can enter to win Cowboys-themed prizes including official merchandise and game tickets. The grand prize will provide an immersive Cowboys Fan Experience with sideline passes, a behind-the-scenes tour of The Star in Frisco, and travel accommodations. For many supporters, this turns routine recycling into a chance to engage more deeply with the team they root for.
Cowboys executives express strong enthusiasm about the alliance. Jacob Stone, Senior Vice President of Corporate Partnership Sales & Marketing for the Cowboys, emphasizes that this is more than just rewards. He highlights the partnership’s aim to improve recycling outcomes by reaching households that have not yet participated in battery recycling efforts.
Educational outreach is a core component of the initiative. Co-created content will use Cowboys’ communication channels, including podcasts and social media, to bring attention to battery recycling. Participating events will feature the team mascot and cheerleaders, reinforcing the message that stewardship over environment matters just as much as game day excitement.
Scott Williams, CEO of Batteries Plus, believes that the loyalty of Cowboys fans can be redirected toward positive environmental change. He maintains that inspiring even a small fraction of that passion to embrace responsible recycling could produce large gains in materials recovered and harmful battery waste prevented.
Battery-powered devices remain central to everyday life from phones to electric tools yet contain substances like lithium and cobalt that must be handled carefully. With Batteries Plus recycling more than 52 million pounds of batteries each year, the company views this partnership as a way to multiply that impact by connecting with new audiences and reinforcing best practices for proper disposal.
The campaign gives franchise owners added visibility and reason for community engagement. Store traffic may increase, local awareness can improve, and aligning with a high-profile sports brand serves as an opportunity for Batteries Plus franchisees to bolster credibility while contributing to sustainability goals.
