Father-and-son franchisees Marc and Zach Rogers have signed a 10-unit agreement covering Fort Collins, Loveland and Greeley, with the first location expected in June 2027.
- Swig signs a 10-unit franchise deal in Northern Colorado.
- Marc and Zach Rogers bring extensive franchising experience to Swig.
- The first Swig location targets a June 2027 opening.
Swig is expanding into Northern Colorado through a 10-unit franchise agreement with father-and-son operators Marc and Zach Rogers. The deal will bring the Utah-based beverage brand to Fort Collins, Loveland and Greeley, with the first location expected to open by June 2027. The agreement marks another step in Swig’s efforts to grow its presence across the western United States.
The Rogers bring different but complementary experience to the development project. Marc has spent decades in restaurant franchising, working across six concepts, and also owns a brewery in Colorado. Zach has 15 years of restaurant industry experience, having progressed from an entry-level busboy position to franchise ownership. He also returned to the industry following his military service.
For the father-and-son team, the agreement offers an opportunity to build a business together while introducing Swig to communities across Northern Colorado. Marc Rogers cited the brand’s customer following, customizable menu and business model as factors behind the decision to join the franchise system. Swig Chief Executive Officer Alex Dunn also highlighted the operators’ restaurant backgrounds and knowledge of the local market, describing them as a strong fit for the company’s expansion plans.
Founded in 2010 in St. George, Utah, Swig built its identity around customized beverages, particularly dirty sodas made by combining traditional soft drinks with flavor syrups, fruit, purées and cream. Its menu also includes customizable energy drinks, refreshers, cookies and other snacks. The brand’s drive-thru-focused format is designed to operate in spaces as small as 800 to 850 square feet, without the extensive kitchen infrastructure required by many traditional restaurant concepts.
As Swig adds locations and franchise operators, consistent training and access to operating information will become increasingly important. The Knowledge Base feature available through Gorilla Dash can provide franchise teams with a centralized resource for training materials, procedures and operational guidance. For a growing network, keeping that information accessible can help support consistency as new locations enter additional markets.
Key Facts:
| Franchise Agreement | Swig signed a multi-unit franchise agreement for a 10-unit expansion in Northern Colorado. |
|---|---|
| Franchisees | Experienced franchisees Marc and Zach Rogers will lead the 10-unit Swig expansion. |
| Opening Timeline | The first Swig location in Northern Colorado is planned to open by June 2027. |
| Franchisee Backgrounds | Marc Rogers has extensive restaurant franchising experience, and Zach Rogers has worked from busboy to franchise owner. |
| Growth Strategy | Swig's model focuses on efficiency with a drive-thru concept that operates in 800-850 square feet. |
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