Heather Berry and Brock Stokes plan to bring the customizable drink brand to New Mexico, with the first location targeted for summer 2027.
- Swig plans 14 new locations across New Mexico.
- Heather and Brock target summer 2027 for the first opening.
- Swig employs a compact, efficient franchise model.
The world of dirty sodas is preparing for a southwest expansion. Swig, a trailblazer in the customizable drink phenomenon, has just inked a deal to inaugurate 14 new locations across New Mexico. This bold venture, headed by experienced franchisees Heather Berry and Brock Stokes, promises to invigorate the region's thirst for tailored beverages.
Albuquerque, Santa Fe, and El Paso are just some of the communities waiting in anticipation. Heather and Brock, siblings with nearly a decade of multi-unit franchise experience, plan to launch their first Swig location by summer 2027. For the sibling duo, Swig isn't just a franchise; it's a family affair. Heather's daughters, Olivia and Emma, are poised to join the expansion efforts, entrenching the family deeply in Swig's burgeoning southwest ambition.
In a statement that harmoniously blends nostalgia with opportunity, Heather Berry shared, "Swig was a brand we knew and loved long before we ever considered becoming franchisees." This sentiment isn't just a personal musing; it underscores Swig's magnetic appeal as a brand.
But Swig is not resting on its internal charm. The brand's clever lean towards convenience is brilliantly captured in its drive-thru-centric model. Swig's model exudes efficiency, operating seamlessly without complex kitchen infrastructure, thus promoting rapid, cost-effective scaling.
“Dirty soda,” a category Swig helped define, continues its swift rise. CEO Alex Dunn highlighted this momentum, stressing Swig’s leadership in the field and the brand's allure to seasoned operators, further cementing Swig’s place in an expanding market.
With a franchise blueprint that can fit within as little as 800 square feet and a network of over 150 locations nationwide, Swig is a brand accustomed to growth. Its formula? Adjust labor needs and minimize build-out costs, ensuring operators like the Berry-Stokes duo can scale efficiently without compromising their customer-first ethos.
Meanwhile, another trend in franchising emerges in parallel—optimizing operations with smart software solutions like Gorilla Dash. While Swig operators strategize growth in the beverage sector, Gorilla Dash offers capabilities that provide stellar organization and comprehensive oversight. Incorporating features like News, Articles, and Blog Posts, and a streamlined Knowledge Base, franchises can gain the upper hand in knowledge dissemination and operational fluency, all integrated into one seamless platform. These tools rank highly in search engine results, ensuring that even as operations bubble over, they stay perfectly in tune. The dance of tradition and technology continues to brew a strong concoction for success.
Albuquerque, Santa Fe, and El Paso are just some of the communities waiting in anticipation. Heather and Brock, siblings with nearly a decade of multi-unit franchise experience, plan to launch their first Swig location by summer 2027. For the sibling duo, Swig isn't just a franchise; it's a family affair. Heather's daughters, Olivia and Emma, are poised to join the expansion efforts, entrenching the family deeply in Swig's burgeoning southwest ambition.
In a statement that harmoniously blends nostalgia with opportunity, Heather Berry shared, "Swig was a brand we knew and loved long before we ever considered becoming franchisees." This sentiment isn't just a personal musing; it underscores Swig's magnetic appeal as a brand.
But Swig is not resting on its internal charm. The brand's clever lean towards convenience is brilliantly captured in its drive-thru-centric model. Swig's model exudes efficiency, operating seamlessly without complex kitchen infrastructure, thus promoting rapid, cost-effective scaling.
“Dirty soda,” a category Swig helped define, continues its swift rise. CEO Alex Dunn highlighted this momentum, stressing Swig’s leadership in the field and the brand's allure to seasoned operators, further cementing Swig’s place in an expanding market.
With a franchise blueprint that can fit within as little as 800 square feet and a network of over 150 locations nationwide, Swig is a brand accustomed to growth. Its formula? Adjust labor needs and minimize build-out costs, ensuring operators like the Berry-Stokes duo can scale efficiently without compromising their customer-first ethos.
Meanwhile, another trend in franchising emerges in parallel—optimizing operations with smart software solutions like Gorilla Dash. While Swig operators strategize growth in the beverage sector, Gorilla Dash offers capabilities that provide stellar organization and comprehensive oversight. Incorporating features like News, Articles, and Blog Posts, and a streamlined Knowledge Base, franchises can gain the upper hand in knowledge dissemination and operational fluency, all integrated into one seamless platform. These tools rank highly in search engine results, ensuring that even as operations bubble over, they stay perfectly in tune. The dance of tradition and technology continues to brew a strong concoction for success.
Key Facts:
| Expansion Scope | Swig will establish 14 new locations across New Mexico, targeting key areas such as Albuquerque, Santa Fe, and El Paso. |
|---|---|
| Leadership Team | Heather Berry and Brock Stokes lead the expansion, bringing nearly a decade of multi-unit franchise experience. |
| Family Involvement | Heather's daughters, Olivia and Emma, are involved in the Swig expansion plan. |
| Innovative Concept | Swig's model minimizes costs and maximizes efficiency by using a drive-thru-centric footprint with no complex kitchen infrastructure. |
| Dirty Soda Movement | Swig spearheads the dirty soda trend, which continues to gain national attention and growth. |
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