Club Pilates is taking its popular 80s Week tradition back through time with Decades Week, a six-day celebration running September 21 through September 26. Participating studios are moving from the peace-and-love spirit of the 1960s through disco, big 80s energy, 90s nostalgia and Y2K, giving members a different theme to embrace each day. The week concludes with a Decades Wrap Party bringing the eras together.
The initiative expands a recurring Club Pilates tradition into a broader member experience. Each day pairs Pilates classes with themed music, in-studio activities and opportunities for members to dress for their chosen era. The schedule includes “Peace, Love & Pilates” for the 1960s, “Disco & Strength” for the 1970s, “Big Energy, Bigger Strength” for the 1980s, “Throwback Flow” for the 1990s and “Y2K Pilates” for the 2000s.
For Club Pilates President Tianna Strateman, the event is also intended to reinforce the brand’s emphasis on inclusivity and community. The company says expanding beyond the 1980s gives members more ways to participate while maintaining the community-oriented spirit behind its Spirit Week tradition. A three-generation family at Club Pilates Teasley Commons illustrates that approach, with 94-year-old Ray Stephens attending private sessions alongside his daughter, Ann Poston, and granddaughter, Abby.
The format also illustrates how recurring, network-wide events can create consistency across a franchise system while leaving room for individual studios to engage their local members. Gorilla Dash offers an Event Calendar feature that can help franchise organizations organize scheduled activities and keep information about recurring events accessible across locations, particularly when a campaign involves multiple dates and participating studios.
Decades Week remains underway through September 26, when Club Pilates plans to bring the celebration to a close with its Decades Wrap Party. By expanding a familiar 80s-themed tradition into a broader celebration of music, fashion and movement, the brand is using nostalgia as a way to connect different generations within its studio communities.
