Cousins Subs and Wisconsin Athletics are bringing back Bucky’s Bash with daily entries, game tickets, field passes and a year of free subs up for grabs.
- Fans can enter daily for a chance to win a grand prize.
- The grand prize includes football game tickets, field passes, and subs for a year.
- Cousins Subs offers select sandwiches at Badger Alley games.
Cousins Subs is giving Wisconsin football fans another reason to celebrate game day with the return of Bucky’s Bash, a sweepstakes created in partnership with Wisconsin Athletics. Running through November 1, the campaign allows fans to enter daily for a chance to win a grand prize tied to the Wisconsin-Minnesota matchup, extending the brand’s engagement with Badger supporters beyond the restaurant.
The grand prize includes two tickets to the Wisconsin-Minnesota game, two pregame field passes, a football signed by Wisconsin head coach Luke Fickell, a $200 University Book Store voucher and a year’s supply of Cousins Subs. Second- and third-place winners will receive Badger-themed prize packages along with University Book Store and Cousins Subs gift cards.
The campaign also brings Cousins Subs directly into the gameday environment. Selected sandwiches will be available at Badger Alley at Camp Randall during Wisconsin football games, giving fans another opportunity to interact with the brand while taking part in the traditions surrounding the program.
For franchise brands that build customer engagement around recurring sporting events and seasonal activations, Gorilla Dash offers an Event Calendar feature that can help organize scheduled activities across a growing network. Keeping event information centralized can make it easier for franchise teams to coordinate campaigns tied to important dates and local occasions.
Cousins Subs CEO Christine Specht said gameday represents more than the action on the field, emphasizing the memories and traditions that bring fans together. With Bucky’s Bash running through November 1 and a continued presence at Camp Randall, Cousins Subs is using Wisconsin football to create a broader brand experience around one of its core markets.
Key Facts:
| Sweepstakes Duration | Runs from October 5 to November 1, with daily entries available. |
|---|---|
| Grand Prize Details | Includes football game tickets, field passes, a signed football, gift certificates, and free subs for a year. |
| Second-Place Prize | Features a Badger prize pack, bookstore gift certificate, and Cousins Subs gift card. |
| Third-Place Offering | Consists of a gift certificate for the University Book Store and a Cousins Subs gift card. |
| Prominent CEO Quote | Christine Specht emphasizes the broader gameday experience beyond the field. |
| Game Day Snacks | Cousins Subs provides select sandwich options at Camp Randall's Badger Alley. |
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