The Xponential Fitness brand expands into Bangkok and Mexico City while reinforcing its global franchise growth strategy.
- Club Pilates now boasts 1,500 studios worldwide.
- Recent expansions include Bangkok and Mexico City.
- The Teacher Training program spans 450 hours for instructors.
Club Pilates has surpassed 1,500 studios worldwide, marking one of the most significant growth milestones in the boutique fitness industry. The brand recently expanded into Bangkok and Mexico City, extending its international footprint and reinforcing its position as a global leader in Pilates franchising.
The milestone is notable in a franchise sector where relatively few brands reach even 100 locations. Bob Kaufman, President of International for Xponential Fitness, said the achievement reflects both the strength of the business model and the sustained demand for Pilates across diverse markets. He described the 1,500-studio mark as evidence of the brand’s long-term resilience and international appeal.
Club Pilates has built its growth around a model that emphasizes accessibility and consistency. Studios offer a range of classes designed for beginners and experienced practitioners alike, including Reformer Flow and the newer Circuit format, which blends Pilates movements with strength and cardio training. The company says the goal is to make Pilates approachable for a broad demographic while maintaining a premium studio experience.
A key element of that strategy is instructor development. More than 24,000 instructors have completed the brand’s training program, which includes approximately 450 hours of instruction before certification. The extensive training requirement is intended to ensure consistent instruction across markets while supporting member retention and studio-level community engagement.
The expansion has also been driven by a network of local franchise owners who adapt the concept to their communities while operating within a standardized global system. Tianna Strateman, President of Club Pilates, said the company remains focused on bringing the brand to new audiences worldwide and supporting healthier lifestyles through daily access to Pilates.
As fitness franchises scale across multiple markets, operational visibility becomes increasingly important. Through Gorilla Dash, multi-location operators can use Benchmarking tools to compare performance across studios and identify growth opportunities. At the same time, Financial Reporting features provide clearer insight into revenue trends and operational efficiency as networks continue to expand.
Key Facts:
| Global Reach | Club Pilates has expanded to over 1,500 studios internationally, with new locations in Bangkok and Mexico City. |
|---|---|
| Instructor Training | Instructors complete a comprehensive 450-hour training program, ensuring high-quality Pilates instruction. |
| Class Offerings | Multiple class options cater to all levels, including Intro Class, Reformer Flow, and the new Circuit class. |
| Member Community | A strong sense of community is fostered among members, instructors, and franchisees, encouraging consistent attendance and results. |
| Innovative Programming | Club Pilates continuously innovates its offerings, recently introducing the Circuit class for a full-body workout. |
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