BFT Makes Bold Move into Scandinavia with Master Franchise Agreement Signed with Tage Flugeim

Body Fit Training (BFT) has made a bold move by signing a Master Franchise Agreement for Scandinavia, marking a significant milestone as the first Xponential brand to enter this promising market. The agreement, inked with Tage Flugeim, a distinguished fitness operator renowned for introducing Barry's Bootcamp to Scandinavia 15 years ago, sets the stage for an exciting venture into this region.

Bob Kaufman, President of Xponential International, conveyed his enthusiasm for the foray into the Scandinavian market, highlighting BFT's distinct group strength training and conditioning experience as a key differentiator. With a robust track record in the fitness industry, Tage Flugeim's expertise and vision align seamlessly with BFT's ethos, signaling a promising partnership.

Richard Burnet, Director and CEO of BFT International, commended Tage Flugeim's proven success in shaping fitness brands within the Scandinavian landscape, underscoring the strategic significance of this collaboration. Flugeim's ambitious plans to establish BFT studios in key cities like Oslo, Stockholm, and Copenhagen within 12 months underscore the brand's commitment to delivering quality workouts, innovative strength training methodologies, meticulously curated programs, a focus on community, and an inclusive studio ambiance.

As BFT prepares to make its mark in Scandinavia through this pioneering partnership, the stage is set for a transformative fitness journey that promises to redefine the wellness landscape in the region. With a shared dedication to excellence and a commitment to fostering a vibrant fitness community, BFT and Tage Flugeim are poised to make waves and set new benchmarks in the Scandinavian fitness arena.