VIO Med Spa is entering South Carolina for the first time with a three-unit development agreement in the greater Charleston area. The first location is expected to open in 2027, with site selection currently underway. The agreement extends the physician-guided medical spa franchise’s growing presence across the Southeast and adds another market to its broader East Coast development strategy.
Leading the Charleston development is local entrepreneur Ted Loya, a former CVS Health executive who spent more than 23 years in the company’s pharmacy benefits business. Loya is new to both franchising and medical aesthetics, but his healthcare background influenced his decision to pursue an opportunity in the category. He said VIO’s established infrastructure, financial backing and presence in markets including North Carolina and Georgia were factors in choosing the brand.
VIO’s model centers on medical-grade aesthetic and wellness services delivered under clinical protocols and medical oversight. Its offerings include injectables, skin rejuvenation, laser treatments and facials. The company says its approach is built around safety, consistency and results, while its broader network emphasizes a standardized client experience across markets. VIO currently has more than 65 locations across 20 states, according to its LinkedIn profile.
The Charleston agreement gives Loya a multi-unit development plan rather than a single-location entry into the market. That structure allows the franchisee to build a presence across the area over time while VIO continues developing its broader network. The company has also been pursuing franchise growth in other parts of the Southeast and East Coast, making Charleston part of a wider geographic expansion effort rather than an isolated market entry.
As franchise systems expand across multiple markets, maintaining consistent access to operational and training materials can become increasingly important. Gorilla Dash offers a Resource Library feature that provides a centralized space for organizing and sharing materials across a franchise organization. For a multi-unit development such as VIO’s Charleston agreement, structured access to brand and operational resources can help franchise teams maintain consistency as additional locations move from development toward opening. The first Charleston-area location is still targeted for 2027, with specific sites and additional opening dates yet to be announced.
