Franchise agreement marks a significant expansion into new regions
- Townhouse signs franchise deal with ACCA Group for over 20 salons.
- Expansion includes cities like Birmingham, Cambridge, and Norwich.
- Brand aims to establish a national presence with strong growth metrics.
Townhouse, the luxury nail salon brand known for its contemporary design, clinical hygiene standards, and seamless tech-enabled service, is launching a major expansion across the Midlands and East Anglia. This ambitious rollout comes through a newly signed franchise agreement with ACCA Group and will bring over 20 new locations to cities such as Birmingham, Cambridge, and Norwich.
Founded in 2018, Townhouse has quickly established itself as a leading force in the UK’s premium beauty industry. With more than 40 salons across the UK and U.S. and over 500,000 treatments delivered in 2024 alone, the brand has built a reputation for offering refined services within a luxurious setting. In 2025, Townhouse was named to the Financial Times’ FT1000 list, recognizing its 170% average annual revenue growth over the past six years.
Franchise partner Lacky Sohal, representing ACCA Group, expressed strong enthusiasm for the partnership. “Townhouse is redefining what a nail salon experience can be—elegant, professional, and tech-enabled. It’s exactly what consumers in our region have been waiting for, and we’re thrilled to be leading the charge to bring it here at scale,” he said.
This agreement mirrors Townhouse’s earlier franchise expansion into Scotland through The Explorer Group and signals a broader commitment to strategic, regionally anchored growth. With a consistent customer satisfaction rating of 4.7 on Google and a loyal celebrity following, the brand’s popularity continues to rise alongside its geographical footprint.
The new salons will replicate Townhouse’s hallmark offerings, including curated treatment menus, digital booking systems, and serene interiors, creating a consistent, high-end experience across all locations. For Townhouse, the partnership with ACCA Group isn’t just about more sites—it’s about delivering premium service to more communities while maintaining the brand’s signature quality.
As the beauty industry evolves, Townhouse’s expansion reinforces the increasing consumer appetite for upscale wellness experiences. This new chapter marks a significant milestone in the brand’s mission to make luxury nail care accessible, stylish, and consistent across the UK.
Key Facts:
| Franchise Expansion | Townhouse has signed a franchise agreement to open 20 new locations in Midlands and East Anglia. |
|---|---|
| Investment Amount | The franchise expansion is supported by a multimillion-pound investment from ACCA Group. |
| Locations | New salons will be launched in key cities, including Birmingham, Cambridge, and Norwich. |
| National Franchise Strategy | This agreement aligns with Townhouse's national strategy to expand its franchise operations. |
| Luxury Nail Experience | Townhouse is recognized for redefining the nail salon experience with upscale services and interiors. |
| Growth Metrics | Townhouse has over 40 locations and has delivered more than 500,000 treatments in 2024. |
| Financial Recognition | Townhouse listed as one of the fastest-growing companies in Europe by the Financial Times. |
| Customer Loyalty | Average Google rating of 4.7 reflects high customer satisfaction across Townhouse locations. |
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