Townhouse, the luxury nail salon brand known for its contemporary design, clinical hygiene standards, and seamless tech-enabled service, is launching a major expansion across the Midlands and East Anglia. This ambitious rollout comes through a newly signed franchise agreement with ACCA Group and will bring over 20 new locations to cities such as Birmingham, Cambridge, and Norwich.
Founded in 2018, Townhouse has quickly established itself as a leading force in the UK’s premium beauty industry. With more than 40 salons across the UK and U.S. and over 500,000 treatments delivered in 2024 alone, the brand has built a reputation for offering refined services within a luxurious setting. In 2025, Townhouse was named to the Financial Times’ FT1000 list, recognizing its 170% average annual revenue growth over the past six years.
Franchise partner Lacky Sohal, representing ACCA Group, expressed strong enthusiasm for the partnership. “Townhouse is redefining what a nail salon experience can be—elegant, professional, and tech-enabled. It’s exactly what consumers in our region have been waiting for, and we’re thrilled to be leading the charge to bring it here at scale,” he said.
This agreement mirrors Townhouse’s earlier franchise expansion into Scotland through The Explorer Group and signals a broader commitment to strategic, regionally anchored growth. With a consistent customer satisfaction rating of 4.7 on Google and a loyal celebrity following, the brand’s popularity continues to rise alongside its geographical footprint.
The new salons will replicate Townhouse’s hallmark offerings, including curated treatment menus, digital booking systems, and serene interiors, creating a consistent, high-end experience across all locations. For Townhouse, the partnership with ACCA Group isn’t just about more sites—it’s about delivering premium service to more communities while maintaining the brand’s signature quality.
As the beauty industry evolves, Townhouse’s expansion reinforces the increasing consumer appetite for upscale wellness experiences. This new chapter marks a significant milestone in the brand’s mission to make luxury nail care accessible, stylish, and consistent across the UK.