After building momentum in Oklahoma City, franchisees Rose Taylor and Steven VanCauwenbergh are taking the counterculture sandwich brand into more markets, with Tulsa next on the expansion map.
- Cheba Hut expands with eight locations in Oklahoma.
- Expansion led by Rose Taylor and Steven VanCauwenbergh of WGT Concepts LLC.
- Tulsa market entry planned for 2027.
Cheba Hut “Toasted” Subs is planning a broader Oklahoma presence after signing an eight-unit area development agreement with WGT Concepts LLC. The deal, led by franchise operators Rose Taylor and Steven VanCauwenbergh, sets the stage for additional restaurants across the Oklahoma City and Tulsa markets. The expansion builds on the performance of the group’s first Oklahoma City location, which quickly became one of the brand’s top-performing restaurants.
The franchisees have already extended the brand into Edmond and Norman. The Edmond restaurant opened on August 31, followed by the Norman location on November 5. Their next major target is Tulsa, where development is expected to begin in 2027. The agreement gives WGT Concepts a broader role in Cheba Hut’s Oklahoma growth, although the company has not specified the opening schedule for all eight planned units.
Taylor and VanCauwenbergh bring experience in hospitality, accounting, operations and multi-business ownership. Through WGT Concepts, they oversee interests in the restaurant, professional services and investment sectors, with an approach centered on operational systems, leadership development and long-term growth. Cheba Hut remains their primary restaurant franchise concept.
Their connection to the brand also extends beyond its menu. The franchisees were drawn to Cheba Hut’s distinctive personality and its emphasis on creating welcoming spaces where customers can connect. Rose Taylor said Oklahoma diners are looking for experiences that feel authentic and memorable, adding that guests return not only for the food but also for the atmosphere. Cheba Hut Chief Development Officer Seth Larsen said the operators had demonstrated an ability to build a strong operation while connecting with their community.
As the brand expands across more Oklahoma markets, maintaining customer trust and a recognizable experience will become an important part of multi-location operations. Reputation Management available through Gorilla Dash can help franchise operators monitor customer feedback and stay informed about how guests perceive individual locations. For growing systems, consistent attention to customer experience can support the brand identity that helped establish an initial foothold in a new market.
Key Facts:
| Expansion plan | Cheba Hut announces an eight-unit development in Oklahoma spearheaded by WGT Concepts LLC. |
|---|---|
| Oklahoma City success | The first Oklahoma City location became one of Cheba Hut's top-performing restaurants. |
| Leadership duo | Rose Taylor and Steven VanCauwenbergh lead the expansion with experience in hospitality and business. |
| Community connection | Expansion emphasizes creating authentic and memorable dining experiences. |
| Future markets | Plans include entering the Tulsa market starting in 2027. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.