Joe and Tom Ruble have turned a long-standing family ambition into a new business with the opening of The Glass Guru of West Portland. The father-and-son team is bringing the franchise’s glass repair, replacement and installation services to residential and commercial customers throughout the greater Portland area. The launch fulfills a goal the two had discussed for more than a decade: building a business together while creating a lasting family legacy and serving their community.
The division of responsibilities reflects the Rubles’ different professional backgrounds. Tom leads daily operations and works directly with customers, drawing on nearly a decade of experience in SaaS compliance sales. A University of Oregon graduate who has lived in Portland since 2018, he previously worked with Fortune 1000 companies and developed an emphasis on responsible decision-making and clear communication. Joe brings more than 40 years of leadership experience in technology and media, providing strategic direction and business support behind the scenes.
The decision to join The Glass Guru was influenced by the franchise’s combination of established systems, support and local ownership. The Rubles also found a connection between the brand’s approach to customer service and the values they wanted to bring to their own business. The West Portland operation provides services including window glass replacement, foggy window restoration, shower enclosures, mirrors, screens and custom glass solutions for homes and businesses.
For the Rubles, the new franchise is also an opportunity to build a business around trust and long-term relationships. That makes customer perception particularly relevant as the location establishes itself in a competitive local market. Gorilla Dash offers a Reputation Management feature that can help franchise organizations organize customer feedback and reputation-related activity, giving growing brands a structured way to support consistency across locations.
The opening gives Tom and Joe a chance to pursue the business partnership they had envisioned for years while establishing a new service presence in West Portland. Their immediate focus is on delivering glass repair and replacement services, earning customer trust and building a locally rooted operation that reflects the values that brought them into franchising.
