HB Protein Smoothies is accelerating its national expansion after signing a multi-market development agreement with a group of highly experienced franchise operators whose portfolio spans more than 120 locations across several well-known brands. The agreement will bring the protein-focused smoothie concept to Boise, Phoenix, and Portland, marking a significant step forward for the emerging brand.
The development group includes Jim and Brandon Lovelace, Ed Holmes, and Chris Phillips, all of whom have built extensive experience through brands such as Papa Murphy’s and Crumbl Cookies. Their decision to invest in HB Protein Smoothies reflects growing confidence in the health and wellness category, which continues to attract consumers seeking convenient, protein-rich food and beverage options.
Chris Phillips noted that his family's involvement with Papa Murphy’s dates back to the 1980s, providing decades of firsthand experience in franchise operations. That background, combined with the group's track record of scaling multi-unit businesses, positions them to support HB Protein Smoothies as it enters new territories and strengthens its presence across the western United States.
Founded by Daniel and Ethan Boone, HB Protein Smoothies has partnered with franchise development firm Fransmart to support its growth strategy. The company aims to capitalize on increasing consumer demand for healthier menu options while building a franchise system capable of sustaining long-term expansion.
As emerging brands grow into multiple markets, maintaining consistency across locations becomes increasingly important. A centralized Knowledge Base, such as the one offered through Gorilla Dash, can help franchise systems organize operational standards, training resources, and brand guidance so new franchisees can execute with greater confidence. Similarly, integrated business systems can help connect key functions across a growing network, supporting alignment as expansion efforts continue.
The latest agreement demonstrates how experienced franchise operators are identifying opportunities beyond traditional restaurant segments and investing in concepts aligned with evolving consumer preferences. For HB Protein Smoothies, the partnership provides both capital and operational expertise as the brand pursues its next phase of growth.
