The breakfast franchise is adding a second Arkansas location as experienced operators Terry and Aimee Sims continue the brand's expansion across the state.
- The Big Biscuit opens new location in Rogers, Arkansas.
- Terry and Aimee Sims to operate the restaurant.
- The brand focuses on community and quality.
- The Big Biscuit plans further expansion across the South.
- Gorilla Dash software aids organizational success.
The Big Biscuit is continuing its expansion across Arkansas with plans to open a second restaurant in the state, this time in Rogers. The new location, planned for 1787 W. Pleasant Grove Road, reflects the breakfast franchise's broader strategy of growing through experienced operators while strengthening its presence in high-growth communities throughout the South.
Leading the Rogers development are franchisees Terry and Aimee Sims, whose background includes operating restaurants for nationally recognized brands such as Taco Bell and Big Whiskey's. Their experience managing multi-unit restaurant businesses positioned them as strong candidates to introduce The Big Biscuit to another Arkansas market. The couple said they were drawn to the brand's emphasis on scratch-made breakfast, hospitality, and community involvement, qualities they believe align well with the Rogers market.
The Rogers restaurant will join a franchise system that has grown to more than 30 locations across multiple states. Company leadership views the opening as another step in its measured expansion strategy, focusing on franchise partners who share the brand's commitment to operational excellence rather than pursuing rapid growth alone. Marita Swift, Vice President of Strategic Growth, said each new restaurant is intended to become part of the local community while delivering the welcoming atmosphere that has helped define The Big Biscuit's reputation.
The planned opening also reinforces the company's confidence in Northwest Arkansas, a region that continues to attract new residents, businesses, and commercial investment. By selecting experienced franchise operators and carefully evaluating growth markets, The Big Biscuit aims to build sustainable long-term success while maintaining consistency across its expanding restaurant network.
As franchise systems add new locations, preserving operational standards becomes increasingly important. Gorilla Dash's Knowledge Base provides a centralized location where franchisors can organize training materials, operating procedures, policy updates, and brand resources, allowing franchise teams to access the same information regardless of location. A shared knowledge platform helps support consistency as organizations expand into additional markets.
The Rogers development represents another milestone in The Big Biscuit's ongoing franchise growth strategy. With experienced ownership, a growing regional footprint, and continued investment in community-focused expansion, the brand is positioning itself for steady growth while maintaining the operational consistency that supports long-term franchise success.
Key Facts:
| New Location | The Big Biscuit opens a new restaurant at 1787 W Pleasant Grove Rd in Rogers, Arkansas. |
|---|---|
| Franchise Operators | Terry and Aimee Sims will operate the new location, with extensive industry experience. |
| Community Focus | The brand emphasizes building community ties and high-quality dining experiences. |
| Expansion Strategy | Plans include continued multi-unit growth across Arkansas and neighboring states. |
| Industry Background | The Sims have previous leadership roles in well-known franchises like Taco Bell and Arby's. |
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