Veteran marketer Doug Zarkin joins Take 5 Oil Change to deepen guest connection, fuse purpose with performance, and elevate the brand’s emotional relevance.
- Doug Zarkin aims to make Take 5 Oil Change 'emotionally unforgettable'.
- His marketing strategy is based on listening to customer needs.
- Sees empathy and transparency as keys in post-Covid marketing.
In a marketplace where customer loyalty can be fleeting, Take 5 Oil Change has turned to seasoned marketing leader Doug Zarkin to help deepen its connection with guests. Appointed chief marketing officer, Zarkin brings more than two decades of experience across retail and service brands, along with a reputation for blending creativity with operational discipline. His arrival signals a deliberate shift toward building emotional resonance alongside measurable business performance.
Zarkin’s career spans some of the most recognizable names in consumer marketing. As global chief brand officer at MPR Brands, he played a central role in expanding the Good Feet brand to hundreds of locations and substantial revenue growth. Earlier, during his long tenure as chief marketing officer at Pearle Vision, the brand earned repeated industry recognition, reflecting sustained momentum under his leadership. His background also includes roles at major national brands, shaping his understanding of how storytelling and scale can coexist.
At Take 5 Oil Change, Zarkin has set a clear objective: to move the brand from being known primarily for convenience to being remembered for how it makes customers feel. He emphasizes the importance of listening closely to guests, using their feedback to uncover unmet needs and guide strategic priorities. For Zarkin, success is not defined solely by traffic or transactions, but by the emotional impression the brand leaves behind.
That philosophy extends to how he approaches execution. Zarkin advocates for clarity, accountability, and adaptability, encouraging teams to act decisively while remaining open to change. He often speaks about the challenge modern marketing leaders face in balancing scalable systems with personal connection, a tension that became even more apparent during the pandemic as empathy and transparency took on greater importance.
Under Zarkin’s leadership, marketing at Take 5 Oil Change works in close alignment with operations, technology, and customer service to ensure a consistent guest experience. His focus on collaboration and authentic engagement reflects a broader belief that strong brands are built through trust, earned one interaction at a time. As the company continues to grow, Zarkin’s approach aims to position Take 5 as not only efficient, but genuinely memorable.
Key Facts:
| CMO Background | Doug Zarkin has over two decades of experience in retail marketing. |
|---|---|
| Major Previous Roles | Former global chief brand officer at MPR Brands, and CMO at Pearle Vision. |
| Revenue Achievement | Under Zarkin, Good Feet grew to over 300 locations and $700 million in revenue. |
| Marketing Philosophy | Emphasizes the creation of emotionally resonant brand experiences. |
| Customer Feeling | Values customer feelings as critical alongside metrics like store traffic. |
| Team Composition | His marketing team consists of storytellers, strategists, and franchise champions. |
| Internal Collaboration | Marketing works closely with operations, IT, and customer service. |
| Marketing Measurement | Uses a mix of business performance, customer feedback, and brand perception to measure success. |
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