The franchised men’s haircare leader brings on new agency partners and appoints a seasoned VP of Marketing to elevate storytelling and audience engagement nationwide.
- Sport Clips partners with Horizon Media and Get Engaged.
- Tracy Ziepprecht appointed VP of Marketing.
- Focus on hyper-local marketing and brand storytelling.
Sport Clips Haircuts has announced a significant expansion of its marketing strategy with the addition of two national agency partners and the appointment of a seasoned executive as vice president of marketing. The franchise has partnered with Horizon Media to lead national media planning and buying and Get Engaged to enhance its social media and influencer campaigns. These moves aim to refine brand storytelling, increase audience engagement, and support franchise growth at both national and local levels.
Horizon Media will leverage its AI-native platform Blu to reach Sport Clips’ diverse consumer segments with precision. The agency’s approach is designed to balance national brand visibility with hyper-local execution, supporting franchise marketing initiatives and promoting local store openings.
Get Engaged will drive social media and influencer campaigns, including high-impact holiday promotions featuring influencers such as The Rizzler. The agency’s creative expertise will amplify the brand’s voice across platforms and strengthen its connection with consumers.
President and CEO Edward Logan highlighted the strategic importance of these partnerships, noting that Sport Clips has always focused on offering a championship haircut experience for men and boys. Logan emphasized that engaging customers effectively requires innovative media strategies and storytelling that resonate in today’s digital landscape.
Tracy Ziepprecht joined Sport Clips as vice president of brand marketing, bringing experience from leadership roles at Pollo Campero and Raising Cane’s. Christina Clarke, chief marketing officer at Sport Clips, praised Ziepprecht’s ability to craft compelling brand narratives that connect with audiences. With these partnerships and expanded marketing leadership, Sport Clips is well-positioned to enhance franchise support, grow consumer engagement, and strengthen its brand presence nationwide.
Key Facts:
| New Agency Partnerships | Sport Clips has partnered with Horizon Media for media buying and Get Engaged for social media marketing. |
|---|---|
| New VP of Marketing | Tracy Ziepprecht joins Sport Clips to lead brand strategy and media alignment. |
| Horizon Media's Role | Horizon will utilize its Blu platform to deliver targeted marketing strategies. |
| Get Engaged's Approach | Get Engaged focuses on creative content and influencer marketing to enhance social presence. |
| Growth Strategy | The partnerships aim to boost brand visibility and consumer loyalty. |
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