The Spice & Tea Exchange is entering a new phase of growth, marked by the opening of several new stores and a series of leadership appointments designed to strengthen its operations. Recently, the brand welcomed customers to new locations in Apex, North Carolina, and Brighton, Michigan, with plans underway for additional openings in Delray Beach, Florida, and Noblesville, Indiana. Each store reflects the company’s mission to create memorable experiences through the sights, scents, and flavors of its extensive product offerings.
Tatum Crews, Vice President of Sales, described each new opening as a milestone that goes beyond expansion. “Each store opening is a milestone that reflects our commitment to creating and sharing the experience of a more flavorful life,” she said. Her remarks highlight how the company positions its retail spaces not only as places to purchase goods, but as destinations for discovery and connection.
Alongside this geographic growth, The Spice & Tea Exchange has appointed new leaders to support its expanding footprint. Sal Golfo has stepped into the role of Supply Chain Manager, bringing more than 26 years of experience in logistics and procurement. His appointment signals the company’s focus on efficiency and consistency as it scales. At the same time, Tatum Gordon has been promoted to Director of Project Management and Communications, a role that will see her coordinating across departments to ensure alignment as the brand continues to grow.
Amy Freeman, co-founder of The Spice & Tea Exchange, emphasized the importance of these appointments in laying the groundwork for the company’s future. “These leadership appointments reflect our dedication to building a strong foundation for the future of our business,” she said. Freeman’s comments reflect a strategy that pairs entrepreneurial expansion with organizational structure, positioning the brand for long-term success.
The combination of new store openings and strengthened leadership demonstrates how The Spice & Tea Exchange is balancing growth with operational discipline. By deepening its presence in diverse communities and investing in its internal infrastructure, the brand is preparing for an ambitious next chapter while remaining focused on delivering a rich and engaging customer experience.


