Jeffrey, Curt, and Rusty Williams are bringing flooring, kitchen, and bath products, plus design support, to Wilmington’s growing community of builders and contractors.
- ProSource Wholesale opens a new showroom in Wilmington, N.C.
- The showroom is owned by brothers Jeffrey, Curt, and Rusty Williams.
- Wilmington ranked highly in national real estate market studies, prompting this new venture.
Three brothers from Duplin County, North Carolina, have opened a ProSource Wholesale showroom in Wilmington, aiming to serve builders, contractors, designers, and other home improvement professionals across the region. Jeffrey, Curt, and Rusty Williams own the new location at 4274 U.S. Highway 421 North, Suite 130. The showroom officially opened in July 2026, adding a locally owned operation to a market experiencing continued housing demand and regional growth.
The decision to enter Wilmington reflects the brothers’ view of the area’s construction and renovation opportunities. Jeffrey Williams, who oversees daily operations, brings 35 years of experience in building and contracting. He said the business aims to give local trade professionals access to quality products, competitive pricing, knowledgeable service, and support throughout the project process.
ProSource of Wilmington offers flooring, kitchen and bath products, along with design services for residential and commercial projects. Its member-based wholesale model is built around the needs of trade professionals and their clients, with product selection and personalized assistance intended to help contractors and designers manage projects more effectively. The showroom also provides an opportunity for customers to review materials and work with design specialists before making decisions.
Customer consultations and design support are important parts of a showroom business. Gorilla Dash offers an Appointments feature designed to help businesses organize customer bookings and consultations. For businesses that coordinate design meetings and customer visits, appointment management can help structure the process from initial inquiry through the scheduled consultation.
The Wilmington location is part of ProSource Wholesale, a subsidiary of CCA Global Partners. Founded in 1991, the company serves trade professionals and their clients through a network of 149 locations across North America. For the Williams brothers, the new showroom combines their entrepreneurial backgrounds with a franchise model built around wholesale products, design expertise, and support for the construction trade.
Key Facts:
| Showroom Location | ProSource of Wilmington is located at 4274 U.S. Highway 421 North, Suite 130. |
|---|---|
| Ownership | The showroom is owned by brothers Jeffrey, Curt, and Rusty Williams, who are local to North Carolina. |
| Jeffrey Williams' Experience | Jeffrey brings 35 years of experience in the building and contracting business to the new showroom. |
| Wilmington's Real Estate Ranking | Wilmington ranks No. 30 overall and No. 7 among small markets in a national real estate study. |
| Grand Opening Event | ProSource of Wilmington will hold an open house on Oct. 1 with food, drinks, and meet-ups with vendor representatives. |
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