Fresh from a 50 percent increase in system sales and multiple openings at home and abroad, the smash burger and hot chicken concept teams with Presman & Colard to ignite ambitious franchise growth.
- Sales surged by more than 50% in 2025.
- New store openings in Glasgow, Cardiff, Brighton, and Dubai.
- Goal to reach 100 restaurants in the UK by launching franchises.
Smacks Burgers is moving quickly to build on a standout year, reporting a 50 percent increase in systemwide sales as it sharpens its expansion strategy. The smash burger and hot chicken brand has partnered with franchise consultancy Presman & Colard as it sets its sights on opening 100 locations across the UK. System sales have now exceeded £8 million, underscoring growing consumer demand and renewed confidence in the brand’s franchising model.
The company has already made visible progress toward that goal, launching new franchise restaurants in Glasgow, Cardiff, and Brighton. Each opening has extended Smacks’ footprint beyond its early strongholds, introducing its menu of freshly ground Angus beef patties and Nashville Hot Chicken to new regional audiences. The pace of development reflects a deliberate effort to scale while maintaining operational consistency.
International ambitions are also taking shape. Smacks recently opened its first overseas location in Motor City, Dubai, marking a significant milestone for the brand. The move signals confidence in the concept’s ability to translate across markets and positions Smacks for broader global growth as interest from international partners continues to build.
Closer to home, the brand’s latest opening in Victoria, London has delivered early sales that surpassed initial expectations. With 14 restaurants now operating, Smacks is leveraging strong performance data to refine its franchise proposition and support future operators. Leadership views this momentum as validation of the brand’s positioning in a competitive quick service segment.
As Smacks Burgers looks ahead, its partnership with Presman & Colard is expected to play a central role in shaping the next phase of growth. By combining disciplined franchising support with a concept that resonates with modern consumers, the brand is positioning itself for sustained expansion in the UK and beyond.
Key Facts:
| Sales Increase | Smacks Burgers reported a 50% increase in system sales for 2025, exceeding £8 million. |
|---|---|
| Franchise Development | The partnership with Presman & Colard will help Smacks Burgers establish 100 locations in the UK. |
| New Locations | Franchised stores recently opened in Glasgow, Cardiff, Brighton, and Dubai. |
| London Expansion | Smacks' latest store in Victoria, London, is performing above expectations. |
| Menu Highlights | Smacks specializes in 100% Angus beef patties and Nashville Hot Chicken. |
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