Smacks Burgers is moving quickly to build on a standout year, reporting a 50 percent increase in systemwide sales as it sharpens its expansion strategy. The smash burger and hot chicken brand has partnered with franchise consultancy Presman & Colard as it sets its sights on opening 100 locations across the UK. System sales have now exceeded £8 million, underscoring growing consumer demand and renewed confidence in the brand’s franchising model.
The company has already made visible progress toward that goal, launching new franchise restaurants in Glasgow, Cardiff, and Brighton. Each opening has extended Smacks’ footprint beyond its early strongholds, introducing its menu of freshly ground Angus beef patties and Nashville Hot Chicken to new regional audiences. The pace of development reflects a deliberate effort to scale while maintaining operational consistency.
International ambitions are also taking shape. Smacks recently opened its first overseas location in Motor City, Dubai, marking a significant milestone for the brand. The move signals confidence in the concept’s ability to translate across markets and positions Smacks for broader global growth as interest from international partners continues to build.
Closer to home, the brand’s latest opening in Victoria, London has delivered early sales that surpassed initial expectations. With 14 restaurants now operating, Smacks is leveraging strong performance data to refine its franchise proposition and support future operators. Leadership views this momentum as validation of the brand’s positioning in a competitive quick service segment.
As Smacks Burgers looks ahead, its partnership with Presman & Colard is expected to play a central role in shaping the next phase of growth. By combining disciplined franchising support with a concept that resonates with modern consumers, the brand is positioning itself for sustained expansion in the UK and beyond.