ServiceMaster Restore has joined forces with Monarch Weather & Climate Intelligence to strengthen its approach to disaster preparedness. The collaboration blends cutting-edge forecasting technology with practical restoration expertise, aiming to help franchise operators respond faster and more efficiently to severe weather events.
At the heart of this partnership are meteorologists Crystal Egger and Kathryn Prociv, two industry veterans who believe that communication and clarity are as vital as accuracy. Their approach challenges the data-heavy trend in weather forecasting by prioritizing what clients need to act, not just what they need to know. “Information alone doesn’t save time or resources,” Egger said. “Context does.”
Through Monarch’s proprietary Monarch View platform, the company delivers hyperlocal insights directly to ServiceMaster Restore teams, identifying risk areas and tracking evolving weather systems in real time. During Hurricane Helene, for example, mainstream forecasts pointed to Destin, Florida as a likely target. Monarch’s analysis indicated otherwise, allowing ServiceMaster to reposition crews strategically and avoid wasted deployments.
The collaboration goes beyond predicting storms. Monarch’s specialists provide detailed post-event assessments such as flood mapping and air-quality updates, information that helps restoration teams fine-tune their recovery operations. This combination of science, empathy, and situational awareness allows ServiceMaster to manage crises with greater confidence and precision.
Egger and Prociv, both of whom have witnessed the devastation caused by natural disasters, say their mission is not just about forecasting but about bridging the gap between science and human response. “Every minute counts when you’re trying to protect lives and property,” Prociv said. “The right information, delivered clearly, changes everything.” Their model reflects a growing shift within the restoration industry toward human-led intelligence, where real-time insight and empathy drive resilience and efficiency across franchise systems.