Franchise Industry NewsGorilla Dash
last yearBuild-A-Bear Unveils Its Biggest Halloween “OctoBEAR” Line Yet
Build-A-Bear’s 2025 Halloween collection marks its most ambitious seasonal rollout to date, introducing new characters, glowing features, and expanded appeal across age groups. The Posable Bat reportedly sold out within weeks, while fan favorites like Spooky Kitty, Zombie Axolotl, and Skelebara entered the spotlight. The offering underscores Build-A-Bear’s strategy of blending nostalgia, trend design, and multi-demographic reach.