Build-A-Bear Workshop Teams Up with Varsity Spirit to Bring the Spirit Smackdown
- Build-A-Bear Workshop is collaborating with Varsity Spirit, a leader in cheerleading uniforms and accessories.
- The collaboration aims to capture the essence of Varsity Spirit uniforms and values like spirit, teamwork, and creativity.
- Pop-up shops with exclusive products and themed parties at Build-A-Bear Workshop and Varsity Spirit events will enhance the cheerleading experience for fans and squads.
Build-A-Bear Workshop is shaking up the world of cheerleading with a spirited new collaboration. Teaming up with the Varsity Spirit division, known for setting the standard in cheerleading uniforms and accessories, the beloved teddy bear haven is set to launch an exclusive line of products, pop-up shops, and themed parties that are sure to make fans do a happy cartwheel.
With over 3 million cheerleaders lighting up the United States with their pep and pizzazz, this collaboration seeks to capture the essence of Varsity Spirit uniforms in a collection that screams team spirit. They're not just pom-poms and cheers; it's about celebrating the values that cheerleaders hold dear: spirit, teamwork, and creativity.
"Sure, we're all about the licensed products, but this relationship goes beyond that," says Build-A-Bear CEO Sharon Price John. And she means it. Pop-up shops featuring Build-A-Bear goodies will be making cameo appearances at Varsity Spirit's national events, adding an extra dose of cheer to the proceedings.
But the fun doesn't end there. Varsity-themed parties are set to pop off at Build-A-Bear Workshops, where achievements will be celebrated and team bonding will reach new fluffy heights. The goal? Creating lasting memories and strengthening the connections for fans and squads alike.
"'Tis the season to delight customers and create lifelong memories," exclaims Bill Seely, Director of Varsity Sales at Build-A-Bear, clearly excited about the opportunity to elevate the student, athlete, and fan experience with this collaboration.
Matt Deimund, Varsity Spirit’s Director of Corporate Partnerships, is all in on the fun, highlighting the collaboration's aim to add some extra rah-rah to the lives of cheerleaders everywhere.
So get ready to bring on the spirit, dust off those megaphones, and shake those pom-poms, because Build-A-Bear and Varsity Spirit are here to make sure your cheerleading experience is a bear-y good time!
With over 3 million cheerleaders lighting up the United States with their pep and pizzazz, this collaboration seeks to capture the essence of Varsity Spirit uniforms in a collection that screams team spirit. They're not just pom-poms and cheers; it's about celebrating the values that cheerleaders hold dear: spirit, teamwork, and creativity.
"Sure, we're all about the licensed products, but this relationship goes beyond that," says Build-A-Bear CEO Sharon Price John. And she means it. Pop-up shops featuring Build-A-Bear goodies will be making cameo appearances at Varsity Spirit's national events, adding an extra dose of cheer to the proceedings.
But the fun doesn't end there. Varsity-themed parties are set to pop off at Build-A-Bear Workshops, where achievements will be celebrated and team bonding will reach new fluffy heights. The goal? Creating lasting memories and strengthening the connections for fans and squads alike.
"'Tis the season to delight customers and create lifelong memories," exclaims Bill Seely, Director of Varsity Sales at Build-A-Bear, clearly excited about the opportunity to elevate the student, athlete, and fan experience with this collaboration.
Matt Deimund, Varsity Spirit’s Director of Corporate Partnerships, is all in on the fun, highlighting the collaboration's aim to add some extra rah-rah to the lives of cheerleaders everywhere.
So get ready to bring on the spirit, dust off those megaphones, and shake those pom-poms, because Build-A-Bear and Varsity Spirit are here to make sure your cheerleading experience is a bear-y good time!
Key Facts:
| Collaboration Partners | Build-A-Bear Workshop and Varsity Spirit division |
|---|---|
| Product Line | Exclusive line of products inspired by Varsity Spirit uniforms |
| Pop-Up Shops | Appearances of Build-A-Bear pop-up shops at Varsity Spirit's national events |
| Themed Parties | Varsity-themed parties at Build-A-Bear Workshops for fan and squad celebrations |
| Values Celebrated | Cheerleading values like spirit, teamwork, and creativity |
| Leaders' Excitement | CEO Sharon Price John and Director of Varsity Sales Bill Seely are enthusiastic about the collaboration |
Disclaimer:
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