Get Ready to Cheer Loud: Build-A-Bear Workshop's Spectacular Collaboration with Varsity Spirit

Build-A-Bear Workshop is shaking up the world of cheerleading with a spirited new collaboration. Teaming up with the Varsity Spirit division, known for setting the standard in cheerleading uniforms and accessories, the beloved teddy bear haven is set to launch an exclusive line of products, pop-up shops, and themed parties that are sure to make fans do a happy cartwheel.

With over 3 million cheerleaders lighting up the United States with their pep and pizzazz, this collaboration seeks to capture the essence of Varsity Spirit uniforms in a collection that screams team spirit. They're not just pom-poms and cheers; it's about celebrating the values that cheerleaders hold dear: spirit, teamwork, and creativity.

"Sure, we're all about the licensed products, but this relationship goes beyond that," says Build-A-Bear CEO Sharon Price John. And she means it. Pop-up shops featuring Build-A-Bear goodies will be making cameo appearances at Varsity Spirit's national events, adding an extra dose of cheer to the proceedings.

But the fun doesn't end there. Varsity-themed parties are set to pop off at Build-A-Bear Workshops, where achievements will be celebrated and team bonding will reach new fluffy heights. The goal? Creating lasting memories and strengthening the connections for fans and squads alike.

"'Tis the season to delight customers and create lifelong memories," exclaims Bill Seely, Director of Varsity Sales at Build-A-Bear, clearly excited about the opportunity to elevate the student, athlete, and fan experience with this collaboration.

Matt Deimund, Varsity Spirit’s Director of Corporate Partnerships, is all in on the fun, highlighting the collaboration's aim to add some extra rah-rah to the lives of cheerleaders everywhere.

So get ready to bring on the spirit, dust off those megaphones, and shake those pom-poms, because Build-A-Bear and Varsity Spirit are here to make sure your cheerleading experience is a bear-y good time!