Build-A-Bear Workshop Celebrates International Day of Play and Promotes Learning and Well-Being with Special Event and Giveaways

Gorilla Dash
Competitions and Promotions
What's included?
Branded Competitions — Run customisable promotions that capture warm leads across your entire franchise network
Automatic Lead Routing — Send entries to the right franchisee instantly with rules-based allocation and follow-up workflows
Leaderboards & Attribution — Motivate teams with live performance rankings and track sales outcomes back to each campaign
Build-A-Bear Workshop Celebrates International Day of Play with Free Teddy Bears and Literacy Initiatives
- The special event on June 11 by Build-A-Bear Workshop celebrates International Day of Play.
- The first 11 guests at participating workshops will receive a free Lil Cub teddy bear.
- Build-A-Bear Workshop is donating 11,000 reading buddy teddy bears to promote childhood literacy.
As part of the festivities, the first 11 guests at participating Build-A-Bear Workshops will be treated to a delightful surprise - a free Lil Cub teddy bear. For those who miss out on this early-bird special, additional Lil Cubs can be purchased for just $11, allowing everyone to take home a new furry friend to cherish.
In a heartwarming display of generosity, Build-A-Bear Workshop is also giving back by donating 11,000 reading buddy teddy bears to help promote childhood literacy. These cuddly companions are sure to inspire young readers and make learning even more enjoyable.
Guests attending the event are invited to partake in a variety of fun activities, including coloring sessions and interactions with the talented Bear Builders at local workshops. It promises to be a day filled with creativity, laughter, and, of course, plenty of teddy bear hugs.
Sharon Price John, the President and CEO of Build-A-Bear Workshop, understands the importance of nurturing children's imagination and fostering a sense of fun in their lives. She believes that these values are universal and essential for the healthy development of children around the world.
As Build-A-Bear Workshop celebrates International Day of Play, they are not only creating cherished memories for families but also making a lasting impact on the well-being and growth of children everywhere. It's events like these that remind us of the power of play and the joy that can come from simple acts of kindness and generosity.
Key Facts:
| Date of Event | June 11 |
|---|---|
| Special Event | International Day of Play |
| Beneficiary of Event | Children's learning and well-being |
| Gift for Early Guests | Free Lil Cub teddy bear |
| Price for Additional Lil Cubs | $11 |
| Donations Made | 11,000 reading buddy teddy bears |
| Activities Offered | Coloring sessions, interactions with Bear Builders |
| Key Figure | Sharon Price John, President and CEO |
| Purpose | Nurturing imagination, fostering fun, promoting childhood literacy |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
Want to know more how Gorilla Dash's Marketing Automation supports outbound campaigns?
Book easily a FREE walkthrough with our friendly team
Select your preferred time slot.
Book a free 15 min chat
Book a 40 min walkthrough

Your franchise business is complicated.
Your software shouldn’t be.
Dive into a world where franchise marketing, operations, and finance reporting solutions are not just advanced, but custom-fitted to the distinct needs of the franchise industry. Because your franchise deserves more than off-the-shelf software—it demands solutions as unique as your vision.
Connect with Gorilla Dash and transform the way your franchise thrives.
Related Articles

Build-A-Bear Unveils Its Biggest Halloween “OctoBEAR” Line Yet

Build-A-Bear Workshop, Inc. Adds Retail Dynamo Richard A. Johnson to Board of Directors
