New 2025 collection blends nostalgia, trend design, glow features, and wide appeal across age groups
- Build-A-Bear launches its Halloween collection every October.
- Popular items include Spooky Kitty and Zombie Axolotl.
- The Bear Cave offers exclusive age-gated styles for fans.
Build-A-Bear Workshop has unveiled its most imaginative Halloween collection yet, marking the 2025 season with what it calls the “OctoBEAR” lineup. The new assortment combines nostalgia with contemporary flair, creating a series of plush companions that appeal to children, adults, and collectors alike. Among the early standouts is the Posable Bat, which sold out shortly after its release, signaling strong demand for this year’s themed designs.
Joining the spooky showcase are familiar favorites and playful newcomers. Spooky Kitty, with her ghost-patterned fur, brings a mix of charm and mischief, while the brightly colored Zombie Axolotl redefines what a “creature of the night” can be. Also featured is the Skelebara, a half-capybara, half-skeleton plush that manages to be both eerie and endearing. The Groovy Goblin adds a touch of personality with its lively grin, and the Pumpkin Glow Teddy Bear provides a glowing twist to the traditional Halloween teddy.
The company’s Mini Beans® Halloween Collection offers smaller versions of these designs, perfect for trick-or-treat bags or festive decorations. For adult fans, the Bear Cave line includes exclusive pieces that blend humor, sophistication, and a sense of seasonal fun. By extending its reach across generations, Build-A-Bear continues to strengthen its reputation for creating experiences that bring people together through shared joy and creativity.
Kim Utlaut, Chief Brand Officer at Build-A-Bear Workshop, said the goal this year was to capture the full spirit of the season. “This year’s collection is all about celebrating the spooky, the sweet, and the wildly imaginative,” she explained. “We want our guests to find a bit of themselves in these characters, whether they are discovering them for the first time or reliving a cherished memory.”
With the “OctoBEAR” collection, Build-A-Bear has reaffirmed its position as a brand that knows how to balance sentiment and innovation. The launch underscores the company’s skill in turning seasonal moments into lasting emotional connections, offering a little bit of wonder to every customer who walks through its doors.
Key Facts:
| Best-selling Halloween collection | Build-A-Bear's Halloween collection is the best-selling in its history, appealing to kids and 'kidults' alike. |
|---|---|
| New characters introduced | Characters like Zombie Axolotl and Skelebara join the lineup, offering fresh, imaginative fun. |
| Diverse product range | The collection includes plush toys, accessories, and exclusive age-gated styles in the Bear Cave. |
| Mini Beans® Halloween Collection | Pocket-sized versions like Spooky Kitty and Skelebara are perfect for gifts or decorations. |
| Emphasis on creativity | This year's theme celebrates the spooky, the sweet, and the wildly imaginative, inviting all ages to partake. |
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