Franchise Industry NewsGorilla Dash
3 weeks agoTropical Smoothie Cafe's Bold New Move: Rekindling Your Smoothie Passion
Tropical Smoothie Cafe has unveiled a full brand transformation, including a new logo, color palette and digital experience developed with global agency JKR, as the chain approaches 1,800 locations by year-end. The rebrand lands alongside a loyalty program that has grown to 13 million members, up 25 percent in a single year. Franchises managing a growing loyalty program during a major brand shift can rely on tools like Gorilla Dash, which offers a Memberships and Subscriptions feature designed to help keep member engagement consistent across every location.