Pumpkin, apple, caramel, and cookies n’ cream inspire four limited-time Pie Concretes available at participating locations through December 6.
- Rita’s launches limited-time Pie Concretes inspired by holiday pies.
- Available nationwide from November 2 to December 6.
- Includes flavors like Pumpkin Pie, Apple Pie, Caramel Pie, and Cookies n’ Cream.
Rita’s Italian Ice & Frozen Custard is bringing familiar holiday dessert flavors to its frozen custard menu with the launch of four limited-time Pie Concretes. Available at participating locations nationwide from November 2 through December 6, the seasonal lineup gives customers a frozen take on traditional holiday favorites. Each dessert combines the brand’s vanilla frozen custard with pie-inspired ingredients, offering a seasonal alternative to the desserts typically served during fall and early winter gatherings.
The lineup includes Pumpkin Pie, Apple Pie, Caramel Pie, and Cookies n’ Cream Pie Concretes. The Pumpkin Pie Concrete blends vanilla frozen custard with pumpkin crème and vanilla wafers. The Apple Pie version combines custard with apple pie filling and vanilla wafers, finished with an additional apple pie topping. Caramel Pie pairs vanilla custard with caramel and vanilla wafers, while Cookies n’ Cream features OREO cookie pieces alongside the wafers.
Carmela Hughley, Senior Vice President of Marketing Insights and Innovation at Rita’s Italian Ice & Frozen Custard, said the new desserts were developed to bring familiar seasonal flavors into the brand’s signature frozen custard format. She noted that holiday pies often play a central role in gatherings with family and friends, making them a natural inspiration for the limited-time menu. The four options give customers several ways to enjoy those familiar flavors in a different format.
The launch adds another seasonal promotion to Rita’s menu as the chain enters the holiday period. Limited-time products give restaurant brands opportunities to introduce new flavor combinations, encourage repeat visits, and create reasons for customers to return before an offer expires. The Competitions and Promotions feature available through Gorilla Dash can help franchise networks organize seasonal campaigns and coordinate promotional activities across participating locations.
Alongside its Pie Concretes, Rita’s continues to offer Italian Ice, Frozen Custard, Gelati, Frozen Coffee, Blendinis, and milkshakes. Its Italian Ice is made fresh daily in shops, with a rotating selection of more than 80 flavors. The holiday Pie Concretes are available through December 6 at participating locations, giving customers a limited window to try the four frozen interpretations of classic pie flavors.
Key Facts:
| Launch Details | Rita’s Pie Concretes are available from November 2 to December 6 at participating locations nationwide. |
|---|---|
| Flavors Introduced | Four flavors: Pumpkin Pie, Apple Pie, Caramel Pie, and Cookies n’ Cream Pie Concretes. |
| Special Ingredient | Mixes rich Frozen Custard with pie-inspired mix-ins for a unique taste. |
| Promotion and Rewards | Download Rita's Ice app for rewards and free treats for new members. |
| Customer Appeal | Combines traditional holiday pie flavors with a modern twist of frozen custard. |
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