The brand’s first ground-up restaurant built around its next-generation design opens in O’Fallon, with a grand-opening celebration and customer giveaways planned for November 4.
- Lee’s Famous Recipe Chicken unveils a new restaurant in O’Fallon, Missouri.
- The grand opening features free chicken and prizes, including free meals for a year.
- Lee’s plans further expansion and remodels in the St. Louis area.
Lee’s Famous Recipe Chicken is introducing a new restaurant design to the St. Louis market with the opening of its first newly built location featuring the brand’s next-generation prototype. Located at 988 Bryan Road in O’Fallon, Missouri, the 2,500-square-foot restaurant is scheduled to open November 2, with a grand-opening celebration planned for November 4. The launch comes as the company marks 60 years in the fried chicken business.
The new restaurant features a modern design while retaining the menu and hospitality associated with the brand. Lee’s plans to use the prototype as a model for the next phase of its development, combining an updated guest environment with operational improvements. The company has already remodeled several existing restaurants in the greater St. Louis area and plans to update all locations in the market over time.
The November 4 celebration will include a ribbon-cutting ceremony at 9:45 a.m., followed by festivities beginning at 10 a.m. The first 250 guests aged 18 or older will receive a coupon for a complimentary three-piece combo on their next visit with a qualifying purchase. Attendees can also enter for a chance to win free Lee’s chicken for a year and other prizes. St. Louis radio station KSHE 95 will broadcast live from the restaurant between 11 a.m. and 1 p.m., while guests who bring canned food donations for Operation Food Search will receive a free drink.
Lee’s is extending the promotion beyond O’Fallon with a limited-time $5 meal offer at its St. Louis-area restaurants. The deal includes two Famous Chicken Strips, potato wedges and a biscuit. The broader campaign gives customers across the market an opportunity to participate in the launch, even if they do not attend the new restaurant’s celebration.
Ryan Weaver, CEO of Lee’s Famous Recipe Chicken, said the St. Louis market has played an important role in the brand’s history and that the company intends to build on that presence. Lee’s is planning additional restaurant openings in the area as it continues investing in the market. For franchise systems managing similar launches, the Competitions and Promotions feature available through Gorilla Dash provides a way to organize customer campaigns and promotional activities across locations.
Key Facts:
| New Restaurant Opening | Lee’s Famous Recipe Chicken is launching a new restaurant in O’Fallon, Missouri, with a modern design. |
|---|---|
| Opening Celebrations | The celebrations include free chicken for the first 250 guests and a chance to win free chicken for a year. |
| Brand's 60-Year Milestone | The opening coincides with Lee’s 60th anniversary, highlighting its enduring culinary tradition. |
| Future Expansion Plans | Lee’s is planning additional restaurant openings and remodels in the St. Louis area to solidify its market presence. |
| Chief Executive Officer | Ryan Weaver, CEO of Lee’s Famous Recipe Chicken, emphasizes commitment to brand development and community engagement. |
| Recognition at Wing Competition | Lee’s was recognized locally by winning top honors for its spicy chicken wings at the St. Louis Wing Ding competition. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.