Better Homes and Gardens Real Estate LLC gathered its network of brokers and agents in Nashville last week for its sold-out annual retreat, “The Better Retreat.” Over three days, professionals from across the country exchanged ideas, strategies, and innovations aimed at thriving in an ever-evolving real estate market. The atmosphere was charged with collaboration and creativity as participants focused on the event’s core pillars of growth, productivity, and meaningful differentiation.
Following its success, registration for The Better Retreat 2026 has already opened, drawing more than 150 early sign-ups. Nearly 200 agents also participated in the brand’s Trendmaker Accreditation Course, an intensive program designed to help real estate professionals better understand consumer values and design preferences. The course, which certifies graduates as Home Trends Specialists, reflects the brand’s dedication to staying in tune with how people live and what they desire in a home.
Sessions at this year’s retreat ranged from recruitment and strategic planning to the integration of artificial intelligence in brokerage operations. Attendees engaged in workshops on pricing, marketing, and social media, and explored live demonstrations of new tech tools designed to streamline operations and enhance client relationships. The result was a powerful blend of education and innovation that positioned attendees to return to their markets with actionable insights and renewed energy.
Keynote speakers offered a mix of inspiration and expertise. Real estate coach Jason Pantana captivated the audience with his seminar “Marketing Edge,” while Jill Waage from Premium Publishing highlighted evolving home design trends. Financial analyst Caleb Silver of Investopedia shared his perspective on how data and market indicators shape consumer confidence. Singer-songwriter Jessi Alexander provided a creative touch to the retreat, reminding attendees that storytelling remains at the heart of every great brand.
Ginger Wilcox, president of Better Homes and Gardens Real Estate, emphasized that lifestyle awareness is essential to modern real estate. “When agents understand how people live, they can guide every decision, whether it’s finding the right home or preparing to sell one,” she said. Her message captured the spirit of the event: success in real estate today depends as much on empathy and insight as it does on strategy and technology.
By the close of the retreat, one message was clear. Better Homes and Gardens Real Estate is investing deeply in its people and its future. As the industry continues to shift, the company’s approach—rooted in innovation, connection, and lifestyle intelligence—signals a confident step toward a new era in franchised real estate.
