An IV drip used to be the whole pitch at Prime IV. Now the menu is getting more complicated, in a good way. The franchise is rolling out Bioidentical Hormone Replacement Therapy and Niagen at select locations nationwide, giving clients two more medically guided options aimed at hormone health, cellular energy, recovery and healthy aging.
Amy Neary, who founded the company in 2017 and still runs it as CEO, framed the addition as a continuation of what Prime IV has always tried to do rather than a pivot into something new: build wellness plans around what each client actually needs, guided by medical oversight rather than a one-size-fits-all treatment menu. BHRT and Niagen give the brand two more levers to pull on that front, layered on top of the IV therapy, micronutrient injections, and NAD+ treatments the brand already offers.
This expansion isn't happening in a vacuum. Prime IV has spent the past few years building toward exactly this kind of service, adding things like buccal nutrient strips and expanding its BHRT program throughout 2025 while investing in the medical training needed to support it. The brand has also picked up real recognition along the way, holding the No. 1 spot in the IV Therapy category on Entrepreneur's Franchise 500 for three straight years running through 2026, and landing on the Inc. 5000 list of the country's fastest-growing private companies with more than 215 locations now open.
Adding medically guided, appointment-driven services like BHRT to a franchise system means every location needs a reliable way to manage bookings, especially once treatments like these require more coordination than walking in for a quick IV bag. Gorilla Dash offers an Appointments feature designed to help wellness franchises keep scheduling organized across locations, making it easier for clients to book these more involved services without adding friction for the front desk.