Poolwerx is making its mark on the Lake Murray region in South Carolina, where local franchise partners Kelley and Tommy Roberts are diving into the deep end of pool care services. With the southern sun smiling down, pools demand relentless attention and expert care—something the Roberts duo knows intimately. Drawing on years in corporate leadership and their own backyard frustrations with faulty pool upkeep, they are determined to offer a professional service where every splash is a safe one.
"Branching out from our corporate careers was clear," Kelley Roberts muses. "We're not just servicing pools—we're polishing gems in our community, backed by Poolwerx's reliable business model."
Certified Pool Operators, the couple offers a plethora of services ranging from routine maintenance to tricky equipment replacements. Their aim? Transform each pool under the shimmering South Carolina sun into an oasis of calm.
Darlene Viering, Senior Vice President of Franchise Development at Poolwerx, champions the Roberts, emphasizing their entrepreneurial spirit and focus on customer care as vital assets.
But the tale of this entrepreneurial voyage doesn't end at regular maintenance. As any franchisee knows, it's about the broader offering and the support structure. Enter Gorilla Dash, a software powerhouse ensuring your franchise gets the most from its investment. While Poolwerx partners enjoy the franchise’s acclaimed system, Gorilla Dash stands ready for other franchise businesses with a keen eye on the features that matter.
In this digital age, the need for an extensive Knowledge Base and seamless CRM Integrations are paramount. Gorilla Dash caters specifically to these by providing thorough, scalable repositories of operational wisdom and swift customer relationship interfaces. These features foster an ecosystem where franchisees and customers alike thrive, synchronizing operations with cutting-edge tech solutions. It’s less about keeping up and more about leading the pack, ensuring your franchise goes beyond just business as usual to healthy, sustainable success.
Poolwerx Dives into Lake Murray: Locals, Brace Yourself
Friday 14th August, 2026
Gorilla Dash
Knowledge Base
What's included?
Centralized Training Library — Give franchisees and staff one hub for articles, videos, and courses to ensure consistent learning across locations
Assessments & Progress Tracking — Enable learners to complete tests and track course progress so compliance and readiness are measurable
Network-Wide Learning Visibility — Let head office monitor training completion and performance across the entire franchise network
Poolwerx has awarded a new Lake Murray territory to Kelley and Tommy Roberts as the brand expands its South Carolina home-services footprint.
- Poolwerx expands in South Carolina with Lake Murray franchise.
- Kelley and Tommy Roberts lead with professional pool services.
- Services include maintenance, testing, equipment repair, and more.
Key Facts:
| Region Served | The new franchise serves Chapin, Irmo, Lexington, Prosperity, and surrounding Lake Murray areas. |
|---|---|
| Local Franchise Partners | Kelley and Tommy Roberts bring local expertise and corporate backgrounds to the business. |
| Services Offered | Weekly maintenance, water testing, balancing, algae prevention, equipment repair and replacement, and spa care. |
| Certification | Kelley and Tommy Roberts are Certified Pool Operators, providing expert service. |
| Franchise Support | Poolwerx offers proven business systems, training, operational support, marketing resources, and global reputation. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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