Pet Supplies Plus marked the 10th anniversary of its Redford Naturals brand with the launch of the “10 Years Wild Sweepstakes,” a nationwide promotion offering more than $1 million in prizes to customers. The campaign, which ran through Sept. 6, was designed to celebrate the retailer’s private-label pet food brand while encouraging participation from both shoppers and loyalty-program members.
Customers could enter the sweepstakes by purchasing eligible products and using a digital prize wheel sent through email, or by accessing a no-purchase entry option through the company’s rewards dashboard. Participants were allowed up to two spins per day, with prizes ranging from free pet products and rewards points to larger annual-supply giveaways.
Five grand-prize winners were eligible to receive a year’s supply of Redford Naturals pet food, while additional winners received a year’s supply of Play On! toys and other branded merchandise. The promotion formed part of a broader customer-engagement effort tied to Redford Naturals, which Pet Supplies Plus introduced in 2015 as a premium pet nutrition line built around real animal protein.
Chief Executive Officer Chris Rowland said the anniversary campaign underscored the importance of the company’s in-house brands within the broader Pet Supplies Plus retail ecosystem. The retailer has continued to emphasize natural pet products and domestically made offerings as it expands customer loyalty initiatives across its store network.
For franchise and multi-location retailers, campaigns of this scale require coordinated customer communication and promotional management. Platforms such as Gorilla Dash can help businesses organize competitions and promotions across multiple locations, supporting consistent campaign execution and customer engagement efforts as retail brands grow their loyalty programs.
