The Mexican-inspired franchise teams with parkrun to offer exclusive benefits to participants while boosting its Plate 4 Plate mission to end world hunger and help sustain free weekly events
- Parkrun Australia partners with Zambrero for a year-long initiative
- Participants get 'buy one get one free' offers on Saturdays
- Zambrero donates meals for every dish sold, contributing to hunger relief
Zambrero, the Australian-owned Mexican-inspired restaurant franchise, has entered a one-year partnership with parkrun Australia to support community health and its longstanding Plate 4 Plate initiative. The collaboration aims to encourage healthy participation in parkrun events while providing tangible benefits for participants and volunteers. Under the agreement, parkrun participants who show proof of their participation on a Saturday through the 5K app or volunteer record will be eligible for a buy one get one free meal offer at any Zambrero restaurant across the country.
Founded in Canberra in 2005 by Dr. Sam Prince, Zambrero has built its brand around the feel-good concept of nutritious, customizable meals and social impact. Through the Plate 4 Plate program, the franchise has donated more than 100 million meals to those in need globally. The franchise’s menu caters to diverse dietary preferences, including vegan and gluten-free options, which aligns with parkrun’s ethos of promoting inclusive, healthy lifestyles.
Parkrun Australia is a volunteer-led movement that offers free weekly 5K events in parks and open spaces across the nation. The organisation says that keeping these events free for everyone requires support from partners who understand the value of community-focused activity. With more than 500 parkrun events scheduled every Saturday, the support from a national franchise partner like Zambrero helps underwrite essential resources such as equipment and volunteer coordination, ensuring the program remains accessible to all.
Executives on both sides have expressed optimism about the partnership. parkrun Asia Pacific Managing Director Renee Gimbert emphasised the importance of partnerships in extending the reach and impact of parkrun events. Zambrero’s Chief Executive Officer Daryl McCormack said the collaboration reflects a natural alignment between promoting active living and addressing hunger through the franchise’s Plate 4 Plate mission. Together, they hope to deepen community engagement and foster a culture of wellbeing that transcends both organisations’ missions.
For parkrunners and volunteers, the combined offering not only rewards participation in free community fitness events but also connects them with a franchise that is actively working toward ending world hunger. As this partnership unfolds over the coming year, it may offer a blueprint for how franchised brands can engage purposefully with community initiatives and amplify their social impact in meaningful ways.
Key Facts:
| Partnership Details | Parkrun and Zambrero have initiated a year-long partnership focused on healthy eating and hunger relief. |
|---|---|
| Plate 4 Plate Initiative | For every burrito or bowl sold at Zambrero, a meal is donated to someone in need. |
| Free Offers for Participants | Parkrun participants can enjoy ‘buy one get one free’ offers by showing their volunteering proof. |
| Zambrero's History | Founded in 2005 by Dr. Sam Prince, Zambrero has donated over 100 million meals in the last two decades. |
| Menu Customization | Zambrero offers customizable meals that cater to various dietary requirements including vegan and gluten-free options. |
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