Paris Baguette will open its first South Jersey bakery café on November 24 in the center of Moorestown, introducing French-inspired pastries, breads and coffee to a community known for its strong local pride. The celebration will begin with a ribbon-cutting ceremony at 3:30 p.m., followed by complimentary coffee and pastries while supplies last. The brand expects a strong turnout from residents who have been anticipating a neighborhood café where they can gather and unwind.
The new location is led by franchisees Ami and David Shah, who transitioned from long careers in IT and engineering to pursue their longtime dream of store ownership. Their connection to the brand is personal, rooted in memories over the past 15 years of shared moments inside Paris Baguette cafés. For the Shahs, the Moorestown café represents both a business venture and an opportunity to create a warm space where families and friends feel welcome.
Paris Baguette CEO Darren Tipton said the company sees the opening as part of a broader effort to restore the classic bakery café experience to local communities. He believes the Moorestown location reflects the company’s service philosophy, noting that the Shahs bring not only operational rigor but a sincere commitment to hospitality. “Happy to see you. Happier to serve you,” Tipton said, framing the customer experience as central to the brand’s mission nationwide.
The arrival of Paris Baguette in Moorestown signals continued expansion for the bakery café chain across the United States, at a time when consumers are seeking neighborhood dining spots that balance comfort and quality. By pairing a recognizable international brand with strong local ownership, the company hopes to make the new café a fixture in the community. With its focus on handmade pastries, artisanal breads and warm service, the South Jersey debut marks a meaningful step for both the brand and the franchisees who brought it home.
