A new agreement with Chris Raleigh and Serendipity Management Group will bring Firehouse Subs restaurants to Denton County, with the first location planned for early 2027.
- Firehouse Subs plans to expand in Dallas-Fort Worth.
- Chris Raleigh partners with Firehouse Subs for expansion.
- Focus on community impact through the Firehouse Subs Public Safety Foundation.
Firehouse Subs is expanding its Texas development strategy into the Dallas-Fort Worth market through a new agreement with operator Chris Raleigh and Serendipity Management Group. The deal calls for new restaurants throughout Denton County, with the first location expected to open in early 2027. The expansion will add to the firefighter-founded brand’s presence in one of the country’s major restaurant markets.
Raleigh brings restaurant industry experience to the agreement and said his team was drawn to Firehouse Subs because of its brand reputation, food quality and mission-driven culture. The new restaurants are also expected to reflect the company’s commitment to community involvement through the Firehouse Subs Public Safety Foundation, which supports first responders and public safety organizations.
The agreement fits into a broader Firehouse Subs growth strategy centered on operational efficiency, restaurant design and franchisee support. Kelly Crummer, Senior Director of Franchising at Firehouse Subs, said the company expects Raleigh to make a strong impact in the Dallas-Fort Worth market. The brand is also seeking experienced, mission-oriented operators as it continues pursuing growth across the United States and Canada.
As a franchise network adds new restaurants, maintaining consistency across locations becomes increasingly important. The Branded Stores feature available through Gorilla Dash can help multi-location businesses organize branded sites and maintain a centralized approach to their digital presence as new restaurants are added.
Firehouse Subs' franchise model is designed to support both single-unit and multi-unit operators, with the company providing training, operational guidance and other resources throughout the franchise relationship. Its current franchise development program covers available territories across the United States and Canada, while the brand continues to emphasize community involvement alongside restaurant growth.
For Raleigh and Serendipity Management Group, the Denton County agreement represents the beginning of a new development chapter in North Texas. With the first restaurant targeted for early 2027, Firehouse Subs is positioning the Dallas-Fort Worth market as another step in its broader effort to build its restaurant network with experienced operators.
Key Facts:
| Expansion Agreement | Firehouse Subs has signed an agreement with Chris Raleigh and Serendipity Management Group to develop new locations in Dallas-Fort Worth. |
|---|---|
| Opening Date | The first new restaurant is expected to open in early 2027. |
| Community Impact | Firehouse Subs will continue supporting local communities and first responders through its Public Safety Foundation. |
| Growth Strategy | This expansion is part of Firehouse Subs’ broader growth strategy, emphasizing operational efficiency and innovative design. |
| Target Markets | Firehouse Subs is prioritizing expansion in competitive markets with a focus on scalable growth. |
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