A playful prank evolved into a Wine Bath inspired by traditional vinotherapy after overwhelming guest demand.
- Oakwell Beer Spa launches Wine Bath in September.
- The concept began as an April Fools' joke.
- Wine Bath includes grape skin powder, rose petals, and tulsi.
Oakwell Beer Spa is introducing a new Wine Bath experience this September at its Denver and Highlands Ranch locations after an April Fools' campaign generated an unexpected response from guests. What began as a fictional announcement quickly evolved into a new wellness offering after the company received more than 100 requests encouraging it to make the concept a reality.
The Wine Bath combines grape skin powder, rose petals, tulsi and oat flakes in a vinotherapy-inspired soak designed to complement Oakwell's existing Calming Amber and Muscle Relaxing Lager bath experiences. The concept draws on long-standing European wellness traditions, particularly in France and Spain, where grape-based treatments have been associated with spa and skincare rituals for generations.
Co-founder Damien Zouaoui said the new offering also reflects his French heritage and the company's commitment to listening to customer feedback. To create the experience, Oakwell sources grape skin powder from Organovita, a family-owned vineyard in Brazil that repurposes post-harvest grape skins into a nutrient-rich powder, combining sustainability with botanical wellness ingredients.
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Key Facts:
| New Spa Addition | Oakwell Beer Spa adds a Wine Bath infusion to their menu, debuting at Denver and Highlands Ranch locations. |
|---|---|
| April Fools' Inspiration | Wine Bath idea originated from an April Fools' campaign that rebranded Oakwell as a 'Wine Spa,' leading to guest interest. |
| Antioxidant-Rich Ingredients | The infusion includes grape skin powder from Bordo grapes, known for high polyphenol content, along with rose petals and tulsi. |
| Vinotherapy Traditions | Reflects European spa traditions using grape-derived ingredients for skin health and wellness. |
| Sustainable Sourcing | Grape skins sourced from Organovita Vineyard in Brazil, giving waste products a second life. |
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