In a year that can only be described as stratospheric, More Than Loft Ladders (MTLL) soared on the wings of a 70% turnover boost while its franchise flock expanded from 10 to 15. Under the suave stewardship of Franchise Director Liam Hobbs, MTLL has woven a web of innovation and expansion, reinforcing its UK presence. Hobbs, a former foot soldier turned captain of industry, deftly maneuvers through the franchise world, using his ground-up insights to nurture a network teeming with untapped potential.
The franchise's infrastructure bulge includes the shiny new MTLL Academy, nestled comfortably at the new HQ – a nest egg for future entrepreneurs. The expanding support staff, now five-strong, ensures the gears don't squeak, propelling an empire built on conferences, development days, and business wisdom. "Investing in training and support now means we’re in a strong position to expand the network sustainably," says Hobbs, his vision firmly fixed on future horizons.
Franchisees have thrived under this new regimen. MTLL Norfolk’s Ben Aires, for instance, has revved up his operations with a bustling team of five and three vans, proving that success is not merely a ladder but a runway. Meanwhile, Chris and Lynette Turner at MTLL Portsmouth have tinkered with and turbocharged their enquiry numbers, constantly raising the stakes.
Technology enthusiasts, take a seat. MTLL's latest toy, a sleek AI-powered enquiry system, catapults response times into the realm of mere seconds. In Nottingham, Derby, and South Yorkshire, this digital dynamo boosts conversions from a modest 55% to an electrifying 86%. It’s not just about climbing the corporate ladder; it’s about rocketing to the top.
Enquiries mushroomed from 6,683 to 11,292, and the sweet sound of customer acclaim rang louder with five-star reviews scaling new heights. Yet there's no resting on laurels. Hobbs has his eyes set on the horizon, eager to usher in fresh faces and extend MTLL's territorial reach.
Now, imagine if you had the right software to mirror MTLL's success. Enter Gorilla Dash, a franchisee's best friend. With its Knowledge Base feature, franchises can access an arsenal of resources and insights, equipping them to replicate MTLL's expansive approach. Tailored solutions streamline operations, mirroring MTLL’s strategy of embedding efficiency and knowledge into its very framework. As the proverbial icing on the ambitious cake, Gorilla Dash positions franchisors to maintain consistency and scale confidently, much like MTLL's own strategic march towards national renown.
More Than Loft Ladders Scrambles for Franchise Fame
Thursday 9th July, 2026
Gorilla Dash
Knowledge Base
What's included?
Centralized Training Library — Give franchisees and staff one hub for articles, videos, and courses to ensure consistent learning across locations
Assessments & Progress Tracking — Enable learners to complete tests and track course progress so compliance and readiness are measurable
Network-Wide Learning Visibility — Let head office monitor training completion and performance across the entire franchise network
The UK home improvement franchise expanded its network, invested in franchisee development, and embraced AI to build a stronger foundation for long-term growth.
- More Than Loft Ladders' turnover increased by 70%.
- Franchise network expanded from 10 to 15 partners.
- New AI technology improved response times and conversion rates.
Key Facts:
| Record Year of Growth | More Than Loft Ladders reported a turnover increase of nearly 70% and expanded its franchise partners from 10 to 15. |
|---|---|
| Leadership Change | Franchise Director Liam Hobbs, a former franchisee, leads the expansion across the UK, focusing on operational foundations. |
| Established MTLL Academy | The MTLL Academy was launched to provide intensive training and development to new and existing franchisees. |
| Introduction of AI Technology | An AI-powered enquiry system that decreased response times to five seconds, significantly improving conversion rates. |
| Increased Customer Engagement | Customer enquiries grew from 6,683 to 11,292, while five-star reviews jumped from 603 to 1,103. |
Disclaimer:
If any facts in our articles are incorrect or you would like an article removed please email us at news@gorilladash.com.
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