Bonchon is entering a new chapter as Minor Food and Serruya Private Equity move to acquire the Korean fried chicken brand, according to the reported deal. The transaction would divide responsibility for the brand’s future development, with Minor Food overseeing operations outside the Americas and Serruya focusing on expansion across the New World.
The deal comes as Bonchon continues to build recognition for its Korean fried chicken concept and international franchise model. Founded in Busan, South Korea, in 2002, the brand has grown into a global restaurant business built around hand-battered, double-fried chicken and signature sauces. Bonchon’s current franchise materials describe its broader mission as bringing Korean comfort food to consumers around the world.
For Serruya, the reported acquisition would create an opportunity to strengthen Bonchon’s presence across the Americas, including markets such as Canada, Mexico and Chile, while continuing development in the United States. Minor Food, meanwhile, brings an established international restaurant platform and existing experience operating Bonchon in Thailand, adding another layer of scale to the brand’s global strategy.
Bonchon CEO Suzie Tsai has credited the brand’s franchise partners with helping drive its growth as interest in Korean cuisine continues to expand. The company’s existing international footprint demonstrates the potential of the model, with Bonchon currently operating in markets including the Philippines, Thailand, Cambodia, Vietnam and Taiwan.
As franchise systems expand across multiple markets, maintaining consistency becomes increasingly important. A centralized Knowledge Base such as the one offered by Gorilla Dash can give franchise teams access to operational guidelines, training materials and other essential resources in one place. For brands pursuing growth across countries and territories, that kind of structure can help franchisees work from the same playbook while adapting to local markets.
