Midwest to the Sunshine State: Ronnie and Randy Asmar Bring Potbelly Sandwich Works to Florida's Hungry Palates

Ronnie and Randy Asmar, the sibling duo with a craving for success in the restaurant industry, embarked on a sandwich-filled adventure from the Midwest to the sunny shores of Florida. Inspired by their collegiate days at the University of Michigan, where Potbelly Sandwich Works was a cherished part of their dining repertoire, the Asmar brothers set their sights on spreading Potbelly's delicious delights to the eager palates of Floridians.

With the sandy beaches of Tampa Bay beckoning, Ronnie and Randy took their first bite into the Florida market in June 2022, deftly dishing out Potbelly's signature sandwiches with a Midwest flair. The Asmars' keen eye for spotting potential locations, coupled with Potbelly's flexible restaurant designs, has allowed them to conquer challenging real estate terrain with sandwich-slinging finesse.

Praising Potbelly's corporate team for their unwavering support, the Asmar brothers have crafted a recipe for success, multiplying their restaurant empire across the Tampa area. Floridians have eagerly embraced Potbelly's menu, with Midwestern transplants finding solace in a taste of home amidst the palm trees and sunshine.

As the Asmar brothers continue to serve up sandwiches with a side of success, their journey from Michigan to Florida is a delicious reminder that a dream sandwiched between loyalty, nostalgia, and perseverance is a recipe worth sinking your teeth into.