Meet Amanda Potts: A&W Restaurants' New Marketing Maven Bringing Fizzy Charm and Fresh Innovation to the Table

A&W Restaurants, the beloved purveyor of root beer floats and all-American fare, has announced a bold new addition to their team. Amanda Potts, a seasoned marketing maven with over two decades of industry know-how, has been appointed as the Vice President of Marketing and Innovation.

With a resume that reads like a marketing masterclass, Potts brings a wealth of experience to the role. Having honed her skills at Valvoline Inc. and Fazoli's, she has a proven track record of turning marketing dreams into tangible, profit-boosting realities. Potts is no stranger to the art of brand management, and her knack for maximizing awareness is sure to breathe new life into the A&W brand.

In her new role, Potts is on a mission to marry the past with the future, honoring A&W's storied history while injecting fresh, innovative ideas into the mix. Her vision extends beyond mere marketing strategies; she aims to craft communication plans that will captivate new audiences and ignite passion for the A&W brand.

Betsy Schmandt, the CEO of A&W Restaurants, expressed her gratitude for Potts joining the team, noting her crucial role in driving the brand's continued growth and embodying its mission and values. With Potts at the helm, A&W is poised to embark on an exciting new chapter filled with tasty treats and clever marketing maneuvers.

As A&W Restaurants looks to the future with Amanda Potts leading the charge, one thing is certain: the brand's fizzy charm is here to stay. Cheers to new beginnings, delicious burgers, and an endless stream of root beer floats!