Franchise owners John and Veronique Rowland open the latest MassageLuXe location in downtown Venice, FL as the brand marks its 100-store milestone and offers a $55 Legacy Membership.
- New MassageLuXe location opens in Venice, Florida
- Event includes refreshments, giveaways, and $55 membership offer
- Owner John Rowland emphasizes community wellness connection
MassageLuXe has expanded its footprint in Florida with a new spa in the heart of Venice, offering the brand’s signature mix of relaxation, wellness, and community connection. The opening drew residents eager to explore MassageLuXe’s personalized treatments and to welcome a brand that continues to redefine accessible luxury across the country.
At the forefront of this new venture are John Rowland and Veronique Rowland, a husband-and-wife team whose story with the brand began years ago as loyal customers. John, a licensed property manager, and Veronique, a longtime educator, transformed their shared appreciation for the company’s services into a full-fledged business opportunity. “We’ve enjoyed the services here for years, and now we get to share that joy with others,” said John Rowland. Their transition from clients to franchise owners reflects MassageLuXe’s appeal to individuals seeking purpose-driven entrepreneurship rooted in genuine passion for wellness.
Inside the Venice spa, guests can choose from a wide range of offerings, including traditional massages, facials, and body treatments. The location also features MassageLuXe’s signature HydroLuXe water massage therapy, an innovative service that delivers a relaxing, full-body experience without the need to get wet. Under the Rowlands’ guidance, the spa has been designed as a serene and welcoming environment where self-care is both accessible and enjoyable.
Kristen Pechacek, chief executive officer of MassageLuXe, commended the Rowlands for their commitment and enthusiasm. She noted that the Venice location not only strengthens the company’s presence in Florida but also reflects the brand’s continued nationwide expansion. “We couldn’t be more excited about continuing to expand our reach,” said Pechacek. “John and Veronique embody the values that make MassageLuXe such a trusted name in wellness.”
For the Venice community, the arrival of MassageLuXe represents more than the addition of a new spa. It signifies the power of local ownership and the lasting impact of wellness-focused entrepreneurship. With John and Veronique Rowland leading the way and Kristen Pechacek’s vision guiding the brand forward, MassageLuXe continues to grow as a national symbol of relaxation, rejuvenation, and community connection.
Key Facts:
| Grand Opening Date | The grand opening of the new MassageLuXe location is on October 22, 2025. |
|---|---|
| Location | The new spa is situated in downtown Venice, Florida. |
| Ownership | The spa is owned by John and Veronique Rowland, dedicated MassageLuXe customers. |
| Event Details | The grand opening event runs from 4-7 p.m., featuring food, beverages, and giveaways. |
| Services Offered | MassageLuXe offers a variety of massage modalities, facials, and exclusive HydroLuXe water massage therapy. |
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